Orabrush foam

Dec. 15, 2011
Orabrush Tongue Foam Powered by Orazyme helps maximize tongue cleaner’s effectiveness by helping to kill bad breath bacteria and promote good bacteria.

SALT LAKE CITY--Orabrush has announced availability of the Orabrush Tongue Foam Powered by Orazyme, an enzyme-infused foam that works with the company’stongue cleaner to help eliminate bad breath.

“When people use the Orabrush, they always talk about how much gunk it pulls off their tongue,” said Jeff Davis, CEO of Orabrush.

“But we’ve had a lot of people ask if they can use it with something to wash their tongue, like toothpaste or mouthwash. Toothpaste is too thick; it just mucks up the brush. Mouthwash is too thin, it just runs off, and the alcohol in mouthwash also kills both good and bad bacteria. Our new tongue foam is the perfect solution.”

Orabrush researchers discovered a foam that stays on the tongue cleaner and works with the bristles to help maximize cleaning was the most effective combination. The Orabrush Tongue Foam applicator is similar to the pumps used with hand soap dispensers but turns the Orazyme liquid--a formula of seven all-natural enzymes created by Dr. Fresh--into a foam that remains on the tongue cleaner. The enzyme works to kill bacteria on the tongue that are most often responsible for bad breath while promoting good bacteria needed to keep the mouth healthy.

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Orabrush Tongue Foam, which sells for $4.99, will be offered in 1.69-ounce, 60-use bottles. The minty foam is also available in more than 900 discount stores and supercenters nationwide as part of an introductory promotion in which customers will be able to buy the tongue cleaner and get a free, full-size sample of Orabrush Tongue Foam to try.

The Orabrush tongue cleaner is available in more than 16,000 retail stores nationwide.

“Our fans have played a huge part in moving us from an online-only offering to being available nationwide in retailers," added Davis. "When they let us know they wanted an additional product that works with the Orabrush tongue cleaner, we paid attention and came up with this new foam. We are proud of the relationship we’ve cultivated with our customers, and continuing to work on this relationship remains a big part of our plan moving forward.”

For more information about Orabrush, visit www.orabrush.com.

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