During National Children's Dental Health Month in February 2012, a simple Facebook "like" will result in Dr. Fresh Inc. donating one of its FireFly toothbrushes to the National Children's Oral Health Foundation: America's Toothfairy (NCOHF). The company will match the "likes" made at www.facebook.com/fireflytoothbrush.

The light-up timer toothbrushes encourage kids to brush thoroughly and regularly for the recommend two minutes, and serve as an important preventive tool in the fight against childhood cavities.

"Tooth decay is one of the most common chronic childhood diseases, accounting for more than 52 million school hours missed every year. It is dramatically on the rise, particularly in underserved communities," says Daniel Enriquez, vice president of Dr. Fresh, Inc., which is based in Buena Park, Calif. "Through our Facebook page, anyone can make a difference for a child with one click. We are thrilled to join together with our friends and fans to help NCOHF in its ongoing efforts to promote oral and overall health for millions of children."

Those who "like" FireFly during February can also opt to have their names included on an honor roll of donors to be presented along with the toothbrushes to NCOHF at the conclusion of the campaign.

Founded in 2006 to address the growing epidemic of pediatric dental disease, NCOHF supports innovative oral health programming and delivery of comprehensive care for at-risk children through a national affiliate network of community-based oral health clinics and outreach programs. NCOHF has delivered nearly $10 million in direct funding, donated dental products and educational resources to the growing Affiliate network through the generosity of dedicated supporters.

"We are very grateful to both the Dr. Fresh FireFly brand and its Facebook fans for this contribution to assist our Affiliates in delivering the best in preventive oral care to children in need," says Fern K. Ingber, President and CEO of NCOHF.

Dr. Fresh, Inc. was established in 1998, offering personal care products such as the FireFly flashing toothbrush and Binaca breath-freshening products.

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