Recently, the Dental Trade Alliance and Strategic Dental Marketing teamed up on a survey of dentists regarding what they liked and didn’t like about trade shows. In all, 689 dentists representing all parts of the country took the survey.
In the attached eight-page report, you can learn about the respondents’ demographics as well as their thoughts on the reasons why they believe why dental shows have improved or declined, their top reasons for attending a trade show, and more.
With more than 20 years in the dental publishing industry, Kevin Henry is the former group editorial director for Dental Products Report and managing editor for Dental Economics. Currently, he is the editor-in-chief for DrBicuspid.com. He has spoken to dental assistants throughout the world, in person and through the Dental Assistant Nation podcast series, reminding them of the important role they play every day in their practice. He is also certified as a DiSC trainer, helping dental practices learn how to understand each other better through personality assessments and training.
