Why Darby Dental has no regrets about not exhibiting at dental trade shows

Dec. 26, 2012

In 2011, just after finding out that Darby Dental had decided to stop attending “Big Six” meetings, Proofs editor Kevin Henry sat down with two representatives of Darby Dental: Gary Rosenberg, president, and Michael Bocian, vice president of sales and marketing. Here's what they had to say then, and why they're sticking with those same beliefs now.

Kevin Henry, Cofounder, IgniteDA.net

In 2011, just after finding out that Darby Dental had decided to stop attending “Big Six” meetings (Yankee Dental Congress, Chicago Midwinter Meeting, Hinman Dental Meeting, California Dental Association spring session, American Dental Association annual session, and the Greater New York Dental Meeting), Proofs editor Kevin Henry sat down with two representatives of Darby Dental: Gary Rosenberg, president, and Michael Bocian, vice president of sales and marketing. Here's what they had to say then, and why they're sticking with those same beliefs now.

Click here to read the interview.

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