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The 3 Rs of Referrals help dental offices gain new patients

July 2, 2013
What many dentists don’t realize is that their current patients are their best and most convincing form of dental practice marketing.
Phoenix, AZ 07.02.13 -- Every dental office needs a steady flow of new patients to grow and thrive. What many dentists don’t realize is that their current patients are their best and most convincing form of dental practice marketing.

Kristin Uhles, SmartPractice Director of Marketing says, “Dental offices value patient referrals, and for good reason – they’re the #1 way to create new patients who are typically more loyal, too.”

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Getting current patients to spread the word about the high-quality dental care they receive is easy when the dental team has the right knowledge and the patients have the right tools. The key is to master the The Three Rs of Referrals:

Request
Train the dental team to engage current patients in conversations that encourage referrals. They can hand out or display personalized SmartPractice Referral Request Slips to share with friends and family. They also fit perfectly into envelopes to mail out with invoices or newsletters.

Remind
Create a culture of referral behavior. From in-office signage to mailed correspondence to patient interaction, use patient communications and giveaways to remind patients their friends, family and colleagues are always welcome as new patients. SmartPractice introduces new Appointment Reminder Cards and Business Cards that now have an easy tear offer Referral Request.

Reward
Acknowledge and reward dental patients when they send a referral. It can be as simple as a sincere, handwritten Thank You note. Or go for the “wow” factor with movies passes or a gift card. SmartPractice now makes it easier than ever to reward patients with gift cards and manage the logistics of the reward process. With the introduction of Referallcentral.net dental practices can create their own branded microsite where patients can go to receive a gift card from a list of retailers and restaurants. Simply enter the recipient’s name and contact information and they’ll receive an email expressing your thanks for the referral with a link to redeem their reward.

Discover all the ways to encourage dental patient referrals by visiting smartpractice.com/referral today.