It's an unfortunate fact that in the current age of rapidly advancing medical technology, not everyone can afford even the most basic dental care. Medical insurance can often be too expensive for many people, and those without insurance find themselves unable to afford some of the most important procedures needed to ensure dental health. To serve as a solution to this dilemma, Dr. Vincent Monticciolo founded Dentistry from the Heart (DFTH). DFTH originally began as a free day of dental care offered from Dr. Monticciolo's office. Twelve years later, it's burgeoned into an organization that includes hundreds of other dental practitioners with events in a number of other countries, including Ireland, Canada, Puerto Rico, and Australia.
More than one good reason
The main reason for participating in DFTH has always been because of the benefits it provides for those that are underprivileged or have suffered from unfortunate incidents. However, there are other reasons to participate in DFTH that dental professionals should consider. In addition to providing local citizens with desperately needed free dental care, it's also a way to garner beneficial publicity. Nearly all DFTH events attract the attention of local TV news stations and newspapers, and more often in this digital age, it provides online exposure. This type of press is often quite positive, as it highlights the purpose of DFTH and the benefits it provides for patients who visit such an event.
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Good press
Becoming part of DFTH means that you'll receive marketing materials good for every form of media that announce you’re taking part in DFTH. You'll also use the marketing materials that are provided to garner media attention during the actual DFTH event in which you take part. The marketing devices available to you include local news sources, billboard ads, online ads, radio ads, television ads, and brochures. All of these combined will ensure that you and your company receive positive media exposure in your community.
This media exposure will turn attention to you and your company. With the world so attached to the Internet, a large part of that attention is guaranteed to come through online traffic. Therefore, any positive media exposure will likely have a profound effect on the amount of Internet traffic to your website. With online suitability, reliability, and compatibility becoming more and more necessary in the age of technology, websites are becoming increasingly popular ways of finding doctors, dentists, and other medical practitioners.
The added publicity you'll receive from becoming part of DFTH can be truly beneficial for your website. As your website receives more hits, it will experience a hike in popularity. Not only that, but if you’re featured on a couple news sites, and they link to your website, that link juice will have tremendous value. This will result in your website ranking higher on Google, and when that
happens, your website will experience even more traffic, which can help you secure more patients.
Dr. Mario Pary will be participating in DFTH on September 21. He’s a Shreveport Dentist who values community service and helping others with the talents he has. If you meet Dr. Pary in person at Smile Dental Center, he’ll definitely be one of the nicest guys you’ve ever met. Connect with him on Facebook.
Charles Crawford is a cofounder of Crawford and O’Brien, a Phoenix-based digital marketing agency that applies high-level dental internet marketing strategies to get dentists more new patients. Follow us on twitter @crawfordobrien.
