Here is a listing of the top five articles featured exclusively on DentistryIQ.com that garnered the most attention from dental professionals in February 2014.
5.
Title: The Big "C": What's new?
Author: Maria Perno Goldie, RDH
Date posted: Feb. 21, 2014
In an update about trends in cancer awareness, Goldie focuses on a retrospective study that “evaluated the potential association between chronic periodontitis diagnosed through radiographs and oral squamous cell carcinoma.”
4.
Title: Caffeine in Food and Dietary Supplements
Author: Maria Perno Goldie, RDH
Date posted: Feb. 7, 2014
Goldie reviews a workshop hosted by the Institute of Medicine in 2013. She noted in her conclusion that dental professionals should be “prudent to educate our patients about the effects of caffeine and energy drinks to their general and oral health.”
3.
Title: 5 conversion rate hacks every dentist should know about
Author: Charles Crawford
Date posted: Feb. 20, 2014
The author offered five tips for improving the performance of dental websites. The “conversion rate” in the title refers to a metric for getting patients off your website and into the office.
2.
Title: Crest 3D White introduces Brilliance collection
Author: DentistryIQ.com
Date posted: Feb. 4, 2014
The news about Proctor & Gamble’s Crest 3D White Brilliance Collection attracted much attention online. The “collection” includes a whitening toothpaste and a booster that targets surface stains.
1.
Title: What we can learn from McDonald's and other wildly successful companies
Author: Sasha Burau, MBA
Date posted: Feb. 17, 2014
The “secret menu” at drive-through restaurants should be a staple at dental offices too, and Burau offered suggestions for enrolling patients with the not-so-well-known services available.
