Midmark announces 2014 dental sterilizer promotion and partnership with Crosstex

Midmark Corporation recently announced the 2014 Dental Sterilizer Promotion and partnership with Crosstex®. The promotion, themed Great Alone, Better Together, creates a “win-win” situation for dental professionals as two recognized industry leaders come together to deliver a complete sterilization and monitoring solution. The promotion, which runs until June 30, 2014, offers dentists a holistic instrument processing solution with top-quality products and rebates ranging from $300 to $700, while also providing education, via the Crosstex Compliance Essentials Kit and CE course, on proper sterilization and patient safety – the upmost priority for both companies. For each eligible Midmark sterilizer purchased during the promotion, along with a sterilizer donation to Direct Reliefl®, the customer will receive an additional $200 rebate. “Having the right equipment and tools are two critical components for proper instrument processing; however, there is a gap between sterilization guidelines and how instruments are being processed in the dental office,” stated Cathy Klein, product manager for Midmark. “We want to provide the equipment, tools and education to ensure proper instrument processing for every dental facility.” “Crosstex is dedicated to ensuring practices have correct products to meet CDC guidelines and ensure practice and patient safety,” stated Andrew G. Whitehead, Crosstex senior vice president of marketing and business development. “This dental sterilizer promotion helps ensure that clinicians are following appropriate infection control procedures from the very first day their equipment is installed.”Important program dates:Order period: April 1 – June 30, 2014Dentist’s shipment and invoice date must be between: April 1 – July 15, 2014Must claim incentives by: August 1, 2014Donations to Direct Relief must be received by: August 31, 2014 For complete program details, visit midmark.com/springsterilizer2014. For product inquiries, call the Midmark Dental Customer Experience Department at 1-800-MIDMARK and for questions regarding the promotion, call 1-800-MIDMARK, ext. 7575.About Crosstex A division of Cantel Medical Corp., Crosstex manufactures an array of infection prevention and controlproducts for the health-care industry. Founded in 1953 and headquartered in Hauppauge, N.Y., Crosstex offers products including face masks, the majority of which are manufactured in its FDA-registered New York facility. Sold in more than 100 countries, Crosstex provides sterilization products and services, patient towels and bibs, surface disinfectants and deodorizers, germicidal wipes, hand sanitizers, gloves, sponges, cotton products, saliva ejectors and evacuator tips. To contact Crosstex, visit crosstex.com or call 1-888.276.7783.About Midmark A leader in the dental industry, Midmark has created an integrated portfolio of dental operatory equipment and services that enable its customers to grow profitably, increase efficiency, and enhance patient care. Midmark provides innovative patient care solutions with the most advanced technology on the market today to help create a safe, inviting, relaxing, and comfortable environment. More than 1,500 teammates worldwide are dedicated to redefining the future of the clinical space and making a positive difference in the practice of health care. Headquartered in Dayton, Ohio, Midmark maintains production and administrative offices in Versailles, Ohio, as well as four subsidiaries in the United States and international subsidiaries in France, Italy, and India. To learn more about Midmark and its dental solutions, visit midmark.com, and follow Midmark on Facebook, LinkedIn, Twitter, and YouTube.