New online marketing available to dentists

Nov. 16, 2004
Dentisoft Website Services will allow dentists to grow their practices by leveraging the Internet.

Dentisoft Technologies announces Dentisoft Website Services -- a powerful package of online marketing tools for dentists looking to grow their practices by leveraging the Internet.

The package has three core components -- DentistDirectory.com, one of the top dentist search sites on the Internet; Dentisoft Sites, the most sophisticated user interface available for dentists to create a web presence; and the "Total Coverage" comprehensive online search network, including Google, Yahoo!, Infospace, Looksmart & Overture.

Dentisoft Website Services starts with a basic listing on DentistDirectory.com, a powerful search engine that helps its
thousands of monthly visitors find qualified dentists in their area.
The innovative, powerful search engine includes the ability to search for dentists by office hours, languages spoken, and office specialties such as cosmetic or sedation dentistry.

Visitors can also easily find kid-friendly or handicap accessible offices. If visitors want more information about a particular dental topic, one click will take them to the Information Center. Whether it's an easy-to-understand definition of a dental procedure, or helpful hints for improving dental health, it's all in the DentistDirectory.com information center.

Once a DentistDirectory.com visitor finds a dentist that meets her criteria, with a single click she can visit the dentist's
Dentisoft-hosted website to find out more about the office. With a
Dentisoft Site, dentists can access Dentisoft Online - the leading
online practice system - to register new patients and schedule
appointments. Dentists who host their websites with Dentisoft receive a free, DentistDirectory.com Showcase listing, which places them at the top of the list for all searches that match their office
characteristics.

Dentisoft has also teamed up with Leads.com to create the "Total
Coverage" package, the most comprehensive Internet marketing solution available anywhere. Dentists are guaranteed a top spot in 3 categories on a Yahoo! Yellow Pages city listing, which is visited by more than 300,000 visitors a month looking for a dentist, and at least 100 click-throughs each month from Google, Yahoo!, Infospace, Looksmart & Overture searches.

The Leads.com Performance Scorecard will show dentists exactly how many calls and clicks they are getting each month. A free Dentisoft Site linked to a free DentistDirectory.com Showcase listing is also included.

"The introduction of Dentisoft Website Service's sophisticated
online marketing tools is a logical extension of Dentisoft Online --
our innovative online practice management platform," commented Jeff Ulanet, CEO of Dentisoft Technologies.

"After all, acquiring new patients is the lifeblood of every practice, and seamlessly registering and scheduling them once they have shown interest is key to getting them into the office," added Ulanet.

"Increasingly, dentists need to broaden their marketing efforts to
include the Internet, and the Leads.com package offers a one-stop, customized approach centered around a price point to fit the dentist's budget," said Todd Walrath, CEO of Leads.com.

"It's an especially exciting offering when we can bundle our services with the web's leading dentist search site -- DentistDirectory.com," added Walrath.