Pure Life Logo

PureLife refreshes brand image

Sept. 26, 2012
New brand image emphasizes health and environment.
Santa Monica — Since 2009, dental dealer PureLife has worked to empower dental practitioners to make a positive difference in the health of their patients, staff, and the planet, without sacrificing profitability.
To better communicate this focus, PureLife launched a revised logo and tagline. The new logo represents the three pillars of “patients, planet, and profit.” The new tagline, Make a Difference, not only communicates PureLife’s position in relation to those three pillars, but charges those in the industry to also “make a difference” by making better choices.

As the first dental dealer focused on human and environmental health, PureLife empowers dental health-care practitioners to make a difference by:
- Providing an extensive and growing green collection.
- Identifying “healthier” products.
- Investing in research and education.
- Achieving carbon neutrality through carbon offsets with Carbonfund.org.
- Providing cost-effective waste compliance options.

For more information, visit purelife.com.