NSK Dental to be featured in television special

BOCA RATON, Florida--In an upcoming in-depth look at new age dental technology, 21st Century Television host Jackie Bales interviews NSK Dental Executive Corporate Officer and President Jeff Imada, CEO Ellchi Nakanishi, and Director of Sales and Marketing Rob Gochoel.

NSK Dental was founded in 1930 by Nakanishi’s grandfather, a Japanese inventor who saw the value in developing high-quality precision tools that focused on cutting-edge technology. At a time when technology was still new to the dental industry, he had the vision to see beyond the present and anticipate what it could do for his customers.

In the interview, Nakanishi states, "We work hard to achieve our corporate mission by contributing to the health and well-being of our customers with affordable, high-quality products."

He also stated that his goal was to deliver an innovative product that would set the standard for positive change in the industry and that their primary concern was with the welfare of the individual consumer. He noted that NSK has made substantial improvements in itsr production facilities during the past few years with more than 150 computer-operated machines and an extensive testing facility now operational.

He also emphasized that 90% of the company's production was now done "in house." This helps guarantee the quality of company operations.

The program focuses on the fact that one of the biggest challenges in modern dentistry is that consumers are looking for ways to cut spending due to the present economy, and that dental care is often the first to go. NSK hopes to change that by offering dental practices cutting-edge, but affordable, products that can help make dental care more affordable.

The show showcases the instruments created by NSK Dental. NSK Dental handpieces featured include the Ti-Max X450, with the industry’s first 45-degree angled head, and the Ti-Max Z, which offers the industry’s first two-way spray function.

The airing will take place March 5, 2014, on CNBC and March 8, 2014, on Fox Business Network. To view the airing schedule on CNBC, click here. To view the airing schedule on the FOX Business Network, click here.

J.L. Haber, vice president of programming for 21st Century Television stated, "This program reveals the cutting-edge technology behind the scenes by a brilliant Japanese company, NSK Dental, which promises to revolutionize the dental industry and improve quality dental care for years to come. We’re excited to have them join us on 21st Century Television."

For more information, visit www.nskdental.com.

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