LED Medical Diagnostics Inc. has announced a new agreement with OrthoSynetics, a provider of administrative, marketing, and financial services to 350 orthodontic practices across the United States. The agreement designates LED Medical Diagnostics Inc.’s subsidiary, LED Dental, as the preferred imaging technology supplier for OrthoSynetics.
Under the terms of the agreement, OrthoSynetics clients will have access to exclusive pricing on imaging solutions from LED Dental, including the Rayscan Alpha imaging system from Ray, a former subsidiary of Samsung. While customers of OrthoSynetics benefit from the new group pricing incentive, LED Dental sees this development as a new avenue for expanding its market share in the orthodontic space.
“We entered the orthodontic imaging market at the American Association of Orthodontists Annual Session in 2014 and immediately recognized the potential to serve this specialty,” said Jeffrey Brooks, DMD, vice president of imaging for LED Dental. “We have already worked with several OrthoSynetics clients to implement the Rayscan Alpha imaging system in their [practices] and look forward to helping additional orthodontists realize the treatment benefits of exceptional imaging technology.”
“Working with companies like LED Dental allows us to bring new technologies to our clients at a great value, which is what our company is all about,” said John O'Brien, vice president of procurement for OrthoSynetics. “In the end, we want our customers to continuously grow their practices and create successful businesses. Working with suppliers like LED Dental reinforces the value of being an OrthoSynetics client.”
“The orthodontic community is a large market segment that is vital to the success of LED,” concludes David Gane, DDS, CEO of LED Medical Diagnostics Inc. “Entering into this agreement with OrthoSynetics pairs us with a similar white-glove service organization in the dental technology space and furthers our goal of being the leading provider of digital imaging technologies across the dental industry. This relationship is an excellent example of the type of efficient and synergistic scale-up opportunities that we’ll look to find and execute as a part of our broader growth strategy.”
For more information about LED Dental or the Rayscan Alpha imaging system, please visit www.leddental.com. For details on the services provided by OrthoSynetics, go to www.orthosynetics.com.
