Content Dam Diq Online Articles 2015 07 Lead 1

Tuesday Tip from Pride Institute: Become the leader you know you can be in your dental practice

July 14, 2015
Leading your dental team does not need to be an intimidating endeavor. There are a few simple steps you can take that will make your team want to follow you and help make the dental practice a success.

In every survey that’s ever been conducted, the results are universal regarding what behaviors team members expect from excellent leaders. These include:

  1. The leader treats me as a human being, not just an employee.
  2. The leader believes in me, even when I don’t believe in myself.
  3. The leader trusts me and is honest, including admitting when he or she is wrong.

The secret to your success as a leader lies in exhibiting all three of these behaviors, at all times! When you can personify these behaviors and integrate the additional key skills of leadership, you will experience success beyond your wildest dreams.

The question then becomes, where do I start, or how do I continue my journey? The answers are simple and ongoing:

  • Create a vision, align people behind it, and develop a plan for executing it. Anyone who has attended Leadership 1 (The “Unkillable” Leader) or Wayne Pernell’s leadership retreat knows that this is the Step 0 for upgrades to your practice culture. Your vision doesn’t have to be grand or profound, but without it you can’t expect people to follow.
  • Communicate in a way that inspires trust and confidence. Once you have a vision, it’s vital to learn how to communicate so you inspire confidence in the people you lead. Authentic communication allows the people you’re leading to know exactly where they stand. Does it take courage? You bet it does! Is it important? Yes! It’s called assertive influence and says, “This is what I need, this is what I am getting, and this is what I expect in the future.”

Leading a team is a process, not an event. It requires continued dedication and focus (and a great deal of humility) to be successful. So keep on keeping on, as it is always worth the effort!

PAST TUESDAY TIPS:
Dental employees ask, What’s in it for me, a salary increase?
Motivation myths, and how to change them in your dental practice
Keep your dental team informed about practice trends


Tuesday Tips from Pride Institute are provided weekly on their Facebook page as well as in this column in DentistryIQ. To ensure you don’t miss any of Pride Institute’s proven methods to take your practice to the next level, visit prideinstitute.com, and like them on Facebook.

Tuesday Tip from Pride Institute: Dental employees ask, What’s in it for me, a salary increase?

This is a great question, especially in regard to compensation. Why? Because compensation is an important, foundational topic that helps create a culture of self-direction, inspiration, and growth.

All too often I hear from team members who say, “I haven’t had an increase in over two years.” This might be their perception as they may have had an increase in benefits, or shared significantly in a profit sharing plan, or even been given a bonus, but their perception counts. So how do you effectively communicate with your team members regarding their compensation?

Any professional should be able to see his or her contributions to the practice result in merit increases. Communication is often the obstacle that stands in the way of compensation and recognition that is viable for the practice and each employee. Truthfully, it’s generally easier not to talk about it, which is why two years can fly by with no resolution. During the downturn in the economy, it’s even more difficult to discuss when everyone, including the doctor, feels the crunch, and there’s no increase in collections from the previous year.

An ideal compensation model should be simple. The mechanics of the model must be black and white, and each team member must feel in control of their future. A well-designed compensation model that team members understand makes it easy to approach the topic each year. The primary elements are:

1. Compensation must be competitive with what the market is paying.
2. Compensation increases must come from increased profitability, otherwise it comes from the owner’s pocketbook.
3. Potential increases are earned when a team member demonstrates new skills and gets results.

Here are five basic steps to the salary review portion:

1. Ask for some quiet time with the employee. An hour should suffice.
2. Be prepared for this meeting.
a. Have a reconciled accounting of the employee’s current pay including all benefits. Note that per hour salary is significantly impacted by all the benefits someone receives during the year. Make sure employees are comparing apples to apples when talking to their friends about their hourly wage, (and you know they do).
b. Have the job description in hand to review.
c. Have your notes from the person’s previous growth conferences (hopefully you had this meeting at least six to eight months ago) as to what the team member agreed to contribute to the practice’s growth.
3. Discuss the success of the practice, represented by an increase in collections over the previous year.
4. What were the person’s successes that helped contribute to the success of the practice? If the person is a “star performer,” then reward him or her. If the team member has not contributed, then certainly do not reward the person in the same way as your star performers. (This is where the across-the-board 3% cost of living raise falls short in motivating anyone and can actually demotivate your stars.)
5. Share with the team member your reconciled report of his or her current compensation and what you are prepared to offer for the coming year.

If you’re interested in further reading and seeing the calculations and reconciliation forms, I invite you to read our seminal book, “Take Pride in What you Pay,” a four-module series on all aspects of staff compensation, with an accompanying CD.

PAST TUESDAY TIPS:
Motivation myths, and how to change them in your dental practice
Keep your dental team informed about practice trends
Embezzlement – Are you one of the 60%?

Tuesday Tips from Pride Institute are provided weekly on their Facebook page as well as in this column in DentistryIQ. To ensure you don’t miss any of Pride Institute’s proven methods to take your practice to the next level, visit prideinstitute.com, and like them on Facebook.

Tuesday Tip from Pride Institute: Dental employees ask, What’s in it for me, a salary increase?

This is a great question, especially in regard to compensation. Why? Because compensation is an important, foundational topic that helps create a culture of self-direction, inspiration, and growth.

All too often I hear from team members who say, “I haven’t had an increase in over two years.” This might be their perception as they may have had an increase in benefits, or shared significantly in a profit sharing plan, or even been given a bonus, but their perception counts. So how do you effectively communicate with your team members regarding their compensation?

Any professional should be able to see his or her contributions to the practice result in merit increases. Communication is often the obstacle that stands in the way of compensation and recognition that is viable for the practice and each employee. Truthfully, it’s generally easier not to talk about it, which is why two years can fly by with no resolution. During the downturn in the economy, it’s even more difficult to discuss when everyone, including the doctor, feels the crunch, and there’s no increase in collections from the previous year.

An ideal compensation model should be simple. The mechanics of the model must be black and white, and each team member must feel in control of their future. A well-designed compensation model that team members understand makes it easy to approach the topic each year. The primary elements are:

1. Compensation must be competitive with what the market is paying.
2. Compensation increases must come from increased profitability, otherwise it comes from the owner’s pocketbook.
3. Potential increases are earned when a team member demonstrates new skills and gets results.

Here are five basic steps to the salary review portion:

1. Ask for some quiet time with the employee. An hour should suffice.
2. Be prepared for this meeting.
a. Have a reconciled accounting of the employee’s current pay including all benefits. Note that per hour salary is significantly impacted by all the benefits someone receives during the year. Make sure employees are comparing apples to apples when talking to their friends about their hourly wage, (and you know they do).
b. Have the job description in hand to review.
c. Have your notes from the person’s previous growth conferences (hopefully you had this meeting at least six to eight months ago) as to what the team member agreed to contribute to the practice’s growth.
3. Discuss the success of the practice, represented by an increase in collections over the previous year.
4. What were the person’s successes that helped contribute to the success of the practice? If the person is a “star performer,” then reward him or her. If the team member has not contributed, then certainly do not reward the person in the same way as your star performers. (This is where the across-the-board 3% cost of living raise falls short in motivating anyone and can actually demotivate your stars.)
5. Share with the team member your reconciled report of his or her current compensation and what you are prepared to offer for the coming year.

If you’re interested in further reading and seeing the calculations and reconciliation forms, I invite you to read our seminal book, “Take Pride in What you Pay,” a four-module series on all aspects of staff compensation, with an accompanying CD.

PAST TUESDAY TIPS:
Motivation myths, and how to change them in your dental practice
Keep your dental team informed about practice trends
Embezzlement – Are you one of the 60%?

Tuesday Tips from Pride Institute are provided weekly on their Facebook page as well as in this column in DentistryIQ. To ensure you don’t miss any of Pride Institute’s proven methods to take your practice to the next level, visit prideinstitute.com, and like them on Facebook.