Editor Letter Bw Screen Shot 2015 01 05 At 9

The Top FIVE

April 17, 2015
It's an exciting time for the dental industry, and it's an exciting time for us here at Apex360. I'll get right to the point, or rather, the list.

It's an exciting time for the dental industry, and it's an exciting time for us here at Apex360. I'll get right to the point, or rather, the list.

Here are your "Top five reasons to be excited about Apex360 if you're not already."

#5-You're holding a great issue in your hand . . . or looking at it on your screen . . . or whatever. The cover story about the groundbreaking Hu-Friedy apprentice program is a good one, and the photos are even better.

#4-You're holding a great issue in your hand. OK, I know it's the same as #5, but I'm serious about this one-so serious that it's worth two spots on our top five list. There are two great articles on section 179 by Jean Patterson and Gene Redden. Erin Robinson has put together a great article on products for oral cancer treatment just in time for Oral Cancer Awareness Month in April. Plus, the layouts in Apex360 continue to be spectacular. Editorial Art Director Chad Wimmer (who magnificently lays out Dental Economics, too) is the man we have to thank there.

#3-You're holding a great issue in your hand. Alright! I know it's absurd, but I forgot about Apex Inspiration. It's on the last page, and it's just the tip of the iceberg of what Alliance For Smiles does for children all over the world with cleft lips and palates. Here's giving a huge shout out to Mary Jensen, RDH, for her work and for bringing back these awesome photos.

#2-We have a new member of the team. Amelia Williamson joined our ranks in January, and she's been an incredible asset to our editorial staff already. If you've happened to notice our digital magazine and our weekly newsletter getting stronger, it's because Amelia has added her talent to an already talented staff.

#1-IDS 2015 in Cologne, Germany. IDS 2015, the world's largest dental show, just happened, and we were there to cover it. (In fact, I'm 35,000 feet over the Atlantic right now on my way back.) Over five days, I worked with Dental Economics Chief Editor Dr. Chris Salierno, videographers Charles Eubanks and Derek Lane, National Sales Manager Chris Page, and Publisher Craig Dickson, to capture stories from the show. Many of the videos have already appeared in our daily newsletter from Cologne. We'll be featuring those videos and additional IDS stories in our May-June issue. Don't miss it!

Wishing you success in your corner of the industry,

Zac kulsrud | Senior Editor
[email protected]