How do you get your message heard in a case presentation? With ‘sticky’ content

There is a lot of noise and information out there. How do make sure your patients hear you?

Thursday Troubleshooter: How can team member stop malicious gossip?

This team member is shocked at the unending gossip she encounters in the practice from people who should know better, including the dentist!

The ultimate whitening for patient giveaways

Joshua Austin, DDS, FAGD, recommends a whitening product for patient giveaways that's fast, easy-to-use, and relatively inexpensive.

Wise-up Wednesday from Zane Benefits: Why health benefits are important to you and your dental staff

Health benefits are important to you and your dental staff. But why? This article discusses the true value of health benefits.

How to set your practice goals for the New Year (and get past your excuses)

A new year is upon us, and it's a perfect time to set some new goals for your dental practice for a more successful 2015. But you have to make your...

Closing in on retirement? A lighthearted look at 'The Best Places for Dentists to Retire'

This list does not take itself too seriously, but it offers some serious places to consider when it's time for dentists to take that step into reti...

10 steps to solid fees for your dental practice

There are a few practical steps that dentists can take in order to keep fees reasonable, yet make a profit for their practice.

How do you get your message heard in a case presentation? With ‘sticky’ content

There is a lot of noise and information out there. How do make sure your patients hear you?

New online portal MyOfficeSuite takes 'customer-focused' to new levels

Broadview Networks has created a system for all members of the office, not just the office administrators, to use efficiently and easily. It c...

4 tips for making your office ‘Greener’ in 2015

It's easier than you may realize to make your dental practice environmentally friendly. These four simple steps will help you get started, and make...

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Practice Management Tips By Amy LaVange

        With a passion for writing and the insight she has gained through years of observation and analysis, Amy LaVange educates dental and health care practices on techniques for enhancing office efficiency, increasing patient loyalty, and improving practice marketing. She currently manages communications and written content for Solutionreach, the cloud-based platform previously known as Smile Reminder, that enables health-care professionals to engage and communicate with 100% of their patients. Amy spends her free time with her two children, loving and laughing about their adventures.

The Evolution of Dental Marketing ... Growth Hacking Your Dental Practice


"Growth Hacking" is a marketing technique that uses creativity, analytical thinking, and social metrics to sell products and businesses and gain exposure. This new and evolving marketing method can be applied to the dental profession, and Dr. Ken Newhouse and his wife, Lisa, are doing just that. Dr. Newhouse is the Official Growth Hacker of the Dental Profession, and founder of Growth Hacker Central, the fastest-growing provider of dentist SEO and dental web marketing strategies, systems, and tools with 2,800+ dentists worldwide. Dr. Newhouse is also a certified LinkedIn expert. Lisa Newhouse is the first woman Growth Hacker in the dental profession, and helped Dr. Ken found Growth Hacker Central. Visit Growth Hacker Central for more information.

Latest Issues

Expert Tips and Tricks: Tips and Tricks cuts through the clutter. Presented by the editors of Dental Economics magazine, this newsletter gives dentists the best strategies for treating patients, building a cohesive team, and leading successful lives.

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Thousands of dentists and specialists took part in the dental profession's most important annual checkup: The Dental Economics/Levin Group Annual Research Report.

Every year, Dental Economics partners with Levin Group to survey thousands of dentists and publish a comprehensive report on the state of the profession. This information enables dentists and other dental professionals to see where they stand among their peers and identify the trends that are reshaping the future of dentistry.

Look for the November issue of Dental Economics for this year's survey and report. You can see previous years' results here.

Pride Institute

Dr. Lou Shuman, DMD, CAGS, and President of the Pride Institute, is a noted expert in operational practice management and emerging technologies. He speaks frequently on these topics, with an emphasis on Internet strategy and digital marketing methods for dental practices. Information about his presentations is available in Dr. Shuman's Speaker Profile. Many of his previous presentations can be found on Dr. Shuman's YouTube Channel.