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Remember: Hiring an associate for your dental practice is a business decision. Is the time right?

Many dentists enter into associateships following a conversation with a new graduate, and without considering the major business changes that will ...

Time is money: Optimize your online ad campaign for specific days and hours

We have noticed that many dental offices are running their ads non-stop 24/7; many of those practices have a limited marketing budget, and most of ...

Dental provider credentialing: How times have changed!

A LOT has changed in the last five years with dental technology to make things much easier, and it's frightening that many dental professionals are...

6 ways dentists can manage their money and boost revenues

Dentists need to watch the numbers in their practices. Here are a few ways to help make that process easier and more accurate.

Changing the end game for dentists

The transition out of full-time dentistry into part-time or retirement does not have to be intimidating and difficult. There are people who can hel...

Finding the fees in your zip code ... click below for free fee analyzer

Want to know the fees in your Zip Code? Sikka Software has all the latest information. Check it out here.

An open letter to Dr. Palmer from a 'patient'

How have patients reacted to Dr. Walter Palmer returning to his dental practice after all the unwanted publicity? Lisa Newburger shares her views i...

New online tool helps dental health-care professionals comply with evolving HIPAA requirements

New online risk assessment helps practices quickly comply with HIPAA requirements while also uncovering key vulnerabilities and corrective actions.

How dentists can help preserve the environment

Helping to preserve the environment is something every dental practice should be aware of. There are steps to take to reduce a practice's carbon fo...

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Practice Management Tips By Sally McKenzie

Sally McKenzie is a nationally known lecturer and author. She is CEO of McKenzie Management, which provides highly successful and proven management and marketing services to dentistry and has since 1980. McKenzie Management offers a full line of educational and management products, which are available on its website, mckenziemgmt.com. In addition, the company offers a vast array of business operations programs and team training. Ms. McKenzie is the editor of the e-Management newsletter and The Dentist’s Network newsletter, which are sent complimentary to practices nationwide. To subscribe visit mckenziemgmt.com and thedentistsnetwork.net. She is also the publisher of the New Dentist magazine. Ms. McKenzie welcomes practice questions, and she can be reached toll free at 877-777-6151 or sallymck@mckenziemgmt.com.


The Evolution of Dental Marketing ... Growth Hacking Your Dental Practice


"Growth Hacking" is a marketing technique that uses creativity, analytical thinking, and social metrics to sell products and businesses and gain exposure. This new and evolving marketing method can be applied to the dental profession, and Dr. Ken Newhouse and his wife, Lisa, are doing just that. Dr. Newhouse is the Official Growth Hacker of the Dental Profession, and founder of Growth Hacker Central, the fastest-growing provider of dentist SEO and dental web marketing strategies, systems, and tools with 2,800+ dentists worldwide. Dr. Newhouse is also a certified LinkedIn expert. Lisa Newhouse is the first woman Growth Hacker in the dental profession, and helped Dr. Ken found Growth Hacker Central. Visit Growth Hacker Central for more information.

Latest Issues

2015 Dental Economics / Levin Group Annual Practice Survey

Thank you for making your voices heard! This year, thousands of dentists took part in the dental profession's most important annual checkup. Look for this year's report in the November issue of DE. You can see previous years' results here.

Expert Tips and Tricks: Tips and Tricks cuts through the clutter. Presented by the editors of Dental Economics magazine, this newsletter gives dentists the best strategies for treating patients, building a cohesive team, and leading successful lives.

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Pride Institute

Dr. Lou Shuman, DMD, CAGS, and President of the Pride Institute, is a noted expert in operational practice management and emerging technologies. He speaks frequently on these topics, with an emphasis on Internet strategy and digital marketing methods for dental practices. Information about his presentations is available in Dr. Shuman's Speaker Profile. Many of his previous presentations can be found on Dr. Shuman's YouTube Channel.