5 easy SEO secrets for dental practices

Dental practices can’t afford to write off marketing or they’ll pay for it in lost patient opportunities. Here is a list of five fundamental and ac...

Tuesday Tip from Pride Institute: Motivation myths, and how to change them in your dental practice

Dental employers, like many other employers, believe that certain things will motivate employees. Many of those tings are myths, and here are some ...

5 easy SEO secrets for dental practices

Dental practices can’t afford to write off marketing or they’ll pay for it in lost patient opportunities. Here is a list of five fundamental and ac...

Wise-up Wednesday from Zane Benefits: Health Insurance 101 – Do you know your options?

When it comes to helping dental staff with health insurance, there are two options. Here is a review of health insurance options for dental practic...

5 hidden tax opportunities for dental professionals

Ninety-five percent of dental professionals pay taxes in excess of what is required by law because they do not take advantage of all of the opportu...

Thursday Troubleshooter: How to tell patients dentist will be gone indefinitely

This dentist will undergo major surgery and wants to know the best way to let patients know they'll be left in very good hands. The incoming dentis...

10 steps to solid fees for your dental practice

There are a few practical steps that dentists can take in order to keep fees reasonable, yet make a profit for their practice.

The dental patient hand off – don’t drop the ball

Dental patients pay more attention to the way they are treated by the staff, maybe even more than how their treatment turns out. It's important to ...

Tuesday Tip from Pride Institute: Keep your dental team informed about practice trends

Your dental team will perform better whent hey know what's going on in your practice. Patients want to keep coming to your office when they feel va...

How dentists can help preserve the environment

Helping to preserve the environment is something every dental practice should be aware of. There are steps to take to reduce a practice's carbon fo...

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Practice Management Tips By Sally McKenzie

Sally McKenzie is a nationally known lecturer and author. She is CEO of McKenzie Management, which provides highly successful and proven management and marketing services to dentistry and has since 1980. McKenzie Management offers a full line of educational and management products, which are available on its website, mckenziemgmt.com. In addition, the company offers a vast array of business operations programs and team training. Ms. McKenzie is the editor of the e-Management newsletter and The Dentist’s Network newsletter, which are sent complimentary to practices nationwide. To subscribe visit mckenziemgmt.com and thedentistsnetwork.net. She is also the publisher of the New Dentist magazine. Ms. McKenzie welcomes practice questions, and she can be reached toll free at 877-777-6151 or sallymck@mckenziemgmt.com.

The Evolution of Dental Marketing ... Growth Hacking Your Dental Practice


"Growth Hacking" is a marketing technique that uses creativity, analytical thinking, and social metrics to sell products and businesses and gain exposure. This new and evolving marketing method can be applied to the dental profession, and Dr. Ken Newhouse and his wife, Lisa, are doing just that. Dr. Newhouse is the Official Growth Hacker of the Dental Profession, and founder of Growth Hacker Central, the fastest-growing provider of dentist SEO and dental web marketing strategies, systems, and tools with 2,800+ dentists worldwide. Dr. Newhouse is also a certified LinkedIn expert. Lisa Newhouse is the first woman Growth Hacker in the dental profession, and helped Dr. Ken found Growth Hacker Central. Visit Growth Hacker Central for more information.

Latest Issues

Attention dentists: It's time to make your voice heard!

The 2015 Dental Economics/Levin Group Annual Practice Survey is here

Every year, Dental Economics partners with Levin Group to survey thousands of dentists and publish a comprehensive report on the state of the profession. This information enables dentists and other dental professionals to see where they stand among their peers and identify the trends that are reshaping the future of dentistry.


Then, look for the November issue of Dental Economics for this year's survey results and research report. You can see previous years' results here.

Expert Tips and Tricks: Tips and Tricks cuts through the clutter. Presented by the editors of Dental Economics magazine, this newsletter gives dentists the best strategies for treating patients, building a cohesive team, and leading successful lives.

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Pride Institute

Dr. Lou Shuman, DMD, CAGS, and President of the Pride Institute, is a noted expert in operational practice management and emerging technologies. He speaks frequently on these topics, with an emphasis on Internet strategy and digital marketing methods for dental practices. Information about his presentations is available in Dr. Shuman's Speaker Profile. Many of his previous presentations can be found on Dr. Shuman's YouTube Channel.