When doesn’t the own-occupation definition of total disability work? What dentists need to know

Disability insurance can be confusing and tricky business. In this article, disability insurance expert Larry Schneider covers some of the ins and ...

What’s plaguing the dental industry? High costs of personnel

If dentists choose the right dental team members to begin with, they won't have to face a multitude of behavioral issues that can accompany the wro...

Size does matter: Make your Google ads bigger

To make your ads bigger in the search results you need to implement features called "Ad Extensions." Google supplies you with several typ...

When doesn’t the own-occupation definition of total disability work? What dentists need to know

Disability insurance can be confusing and tricky business. In this article, disability insurance expert Larry Schneider covers some of the ins and ...

Tax diversification – minimize your taxes in retirement from your dental practice

Wondering how to get the most out of your dollars? Are you getting close to retirement? Even if you're still in the early years of your practice, h...

Location, location, location: Geo-targeting for dental practices

Geo-targeting is probably the most important element of advertising that local businesses need to pay attention to, yet I have seen that many busin...

How much money do you need to retire from your dental practice?

I gave a presentation to a large group of dentists at a state convention this spring. After I finished, a few dentists came up to chat. I couldn't ...

Tuesday Tip from Pride Institute: 5 ideas for enhancing patient loyalty

Dental patient loyalty is a huge part of a successful practice. Here are five ways you can tap into the wealth of patient retention and referral to...

Know your numbers – Doctor production Part 1

It's important to set goals in your dental practice. All goals should meet the SMART goals requirement – specific, measureable, attainable, realist...

How dentists can help preserve the environment

Helping to preserve the environment is something every dental practice should be aware of. There are steps to take to reduce a practice's carbon fo...

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Practice Management Tips By Sally McKenzie

Sally McKenzie is a nationally known lecturer and author. She is CEO of McKenzie Management, which provides highly successful and proven management and marketing services to dentistry and has since 1980. McKenzie Management offers a full line of educational and management products, which are available on its website, mckenziemgmt.com. In addition, the company offers a vast array of business operations programs and team training. Ms. McKenzie is the editor of the e-Management newsletter and The Dentist’s Network newsletter, which are sent complimentary to practices nationwide. To subscribe visit mckenziemgmt.com and thedentistsnetwork.net. She is also the publisher of the New Dentist magazine. Ms. McKenzie welcomes practice questions, and she can be reached toll free at 877-777-6151 or sallymck@mckenziemgmt.com.

The Evolution of Dental Marketing ... Growth Hacking Your Dental Practice


"Growth Hacking" is a marketing technique that uses creativity, analytical thinking, and social metrics to sell products and businesses and gain exposure. This new and evolving marketing method can be applied to the dental profession, and Dr. Ken Newhouse and his wife, Lisa, are doing just that. Dr. Newhouse is the Official Growth Hacker of the Dental Profession, and founder of Growth Hacker Central, the fastest-growing provider of dentist SEO and dental web marketing strategies, systems, and tools with 2,800+ dentists worldwide. Dr. Newhouse is also a certified LinkedIn expert. Lisa Newhouse is the first woman Growth Hacker in the dental profession, and helped Dr. Ken found Growth Hacker Central. Visit Growth Hacker Central for more information.

Latest Issues

2015 Dental Economics / Levin Group Annual Practice Survey

Thank you for making your voices heard! This year, thousands of dentists took part in the dental profession's most important annual checkup. Look for this year's report in the November issue of DE. You can see previous years' results here.

Expert Tips and Tricks: Tips and Tricks cuts through the clutter. Presented by the editors of Dental Economics magazine, this newsletter gives dentists the best strategies for treating patients, building a cohesive team, and leading successful lives.

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Pride Institute

Dr. Lou Shuman, DMD, CAGS, and President of the Pride Institute, is a noted expert in operational practice management and emerging technologies. He speaks frequently on these topics, with an emphasis on Internet strategy and digital marketing methods for dental practices. Information about his presentations is available in Dr. Shuman's Speaker Profile. Many of his previous presentations can be found on Dr. Shuman's YouTube Channel.