Dental school graduation is just around the corner: Start own practice, associate, or go corporate?

Dentists have a lot they need to consider these days, and starting their own practice, joining a practice as an associate, or becoming part of a co...

Human Resource questions for dentists: Consent for website photos; layoffs or job makeovers?

Dentists have many HR questions from running their practices. This week's questions for the experts involve getting permission to run photos on the...

The importance of including dental website bios: Stop making excuses!

Bios are an important part of the dental practice's website, yet they can cause a lot of headaches. There's no reason for that to happen. Here are ...

An innovative solution to achieving greater practice growth through insurance

There is a way for patients to be able to afford regular visits to the dentist and maintaint their oral health, all while helping the dental practi...

4 rules for effective compensation in your dental practice

When dental staff ask for a raise, many dentists do not realize how that simple "$2 an hour" will impact their bottom line. Here are some...

Dental school graduation is just around the corner: Start own practice, associate, or go corporate?

Dentists have a lot they need to consider these days, and starting their own practice, joining a practice as an associate, or becoming part of a co...

10 steps to solid fees for your dental practice

There are a few practical steps that dentists can take in order to keep fees reasonable, yet make a profit for their practice.

Tuesday Tip from Pride Institute: What to say to patients who try to cancel

In order to reduce cancallations and no-shows, here is some helpful dialogue to discourage patients from cancelling or not showing up for their app...

From disasters to remodels: How a temporary office can be your dental practice’s best ‘Plan B’

If disaster does strike, there is a Plan B that can help your dental practice stay afloat. A temporary building can be the answer to generating inc...

4 tips for making your office ‘Greener’ in 2015

It's easier than you may realize to make your dental practice environmentally friendly. These four simple steps will help you get started, and make...

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Practice Management Tips By Sally McKenzie

Sally McKenzie is a nationally known lecturer and author. She is CEO of McKenzie Management, which provides highly successful and proven management and marketing services to dentistry and has since 1980. McKenzie Management offers a full line of educational and management products, which are available on its website, mckenziemgmt.com. In addition, the company offers a vast array of business operations programs and team training. Ms. McKenzie is the editor of the e-Management newsletter and The Dentist’s Network newsletter, which are sent complimentary to practices nationwide. To subscribe visit mckenziemgmt.com and thedentistsnetwork.net. She is also the publisher of the New Dentist magazine. Ms. McKenzie welcomes practice questions, and she can be reached toll free at 877-777-6151 or sallymck@mckenziemgmt.com.

The Evolution of Dental Marketing ... Growth Hacking Your Dental Practice


"Growth Hacking" is a marketing technique that uses creativity, analytical thinking, and social metrics to sell products and businesses and gain exposure. This new and evolving marketing method can be applied to the dental profession, and Dr. Ken Newhouse and his wife, Lisa, are doing just that. Dr. Newhouse is the Official Growth Hacker of the Dental Profession, and founder of Growth Hacker Central, the fastest-growing provider of dentist SEO and dental web marketing strategies, systems, and tools with 2,800+ dentists worldwide. Dr. Newhouse is also a certified LinkedIn expert. Lisa Newhouse is the first woman Growth Hacker in the dental profession, and helped Dr. Ken found Growth Hacker Central. Visit Growth Hacker Central for more information.

Latest Issues

Expert Tips and Tricks: Tips and Tricks cuts through the clutter. Presented by the editors of Dental Economics magazine, this newsletter gives dentists the best strategies for treating patients, building a cohesive team, and leading successful lives.

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Thousands of dentists and specialists took part in the dental profession's most important annual checkup: The Dental Economics/Levin Group Annual Research Report.

Every year, Dental Economics partners with Levin Group to survey thousands of dentists and publish a comprehensive report on the state of the profession. This information enables dentists and other dental professionals to see where they stand among their peers and identify the trends that are reshaping the future of dentistry.

Look for the November issue of Dental Economics for this year's survey and report. You can see previous years' results here.

Pride Institute

Dr. Lou Shuman, DMD, CAGS, and President of the Pride Institute, is a noted expert in operational practice management and emerging technologies. He speaks frequently on these topics, with an emphasis on Internet strategy and digital marketing methods for dental practices. Information about his presentations is available in Dr. Shuman's Speaker Profile. Many of his previous presentations can be found on Dr. Shuman's YouTube Channel.