FireFly Ready Go Brush debuts

Toothbrushes a product of Dr. Fresh.

Content Dam Diq Online Articles 2013 02 Dr Fresh Firefly100

BUENA PARK, California--The “rush hour” of children in brushing their teeth is about to be a thing of the past, courtesy of Dr. Fresh.

Dr. Fresh has introduced the new FireFly Ready Go Brush. The toothbrush is a motivational tool that “times” kids to make sure they brush the dentist-recommended 60 seconds per arch. It has a flashing light that changes from green for “go” to yellow for “halfway there” to red for “finished.”

As a bonus, the brush has a suction cup holder that allows it to be stored upright and hygienically so that it does not collide with other toothbrushes or germs on the bathroom counter.

The toothbrush is a colorful presence at the sink, as well as a teaching tool that helps kids develop a healthy routine.

Fledgling brushers are greeted by the colorful green-yellow-red flashing “stoplight” motif, which is activated at the touch of a button. There is a reduction in counter clutter offered by the suction cup handle.

The brush features sof Dupont Tynex bristles that are effective, yet gentle, on delicate young gums, and a child-friendly ergonomic design. Kids can choose among Barbie, Angry Birds, Marvel’s SpiderMan or FireFly Ready Go toothbrushes.

“Any parent knows kids hate to brush, and that, often they don’t,” said Geoff Carroll, chief marketing officer at Dr. Fresh.

"By combining a mesmerizing and educational ‘stop light’ mechanism with the biggest names in kids’ entertainment, the Ready Go Brush makes brushing fun and helps children build routine."

For extra tooth brushing success, pair the Ready Go Brush with the new FireFly Fluoride Foam Toothpaste. Both are slated to launch in early 2013. The foam toothpaste can be squirted directly into the mouth, avoiding mess on the sink caused by traditional toothpaste spills. The application method, combined with the foam texture, helps kids brush hard-to-reach areas.

“This unique pairing from Dr. Fresh provides families with a total early childhood oral care package designed to create healthy routines for life,” said Carroll.

FireFly Ready Go Brushes are American Dental Association accepted, and will retail for $3.49.

For more information, visit

To comment on this product, go to

More in Pediatric Dentistry