Colgate Oral Pharmaceuticals introduces new PreviDent Varnish formula

There were many new products at RDH UOR. In the last newsletter we wrote about Phocal, a new interproximal therapy. Today we will focus on a new formula for PreviDent® 5% sodium fluoride varnish, which provides greater enamel fluoride uptake than before.(1) Colgate Oral Pharmaceuticals, a subsidiary of Colgate-Palmolive Company, introduced a new and improved formula* for its Colgate PreviDent® Varnish 5% Sodium Fluoride. The high-fluoride in-office treatment now contains advanced technology for greater enamel fluoride uptake.(1) Colgate PreviDent® Varnish with 5% sodium fluoride, the equivalent of 22,600 ppm fluoride provides greater enamel fluoride uptake vs. the leading varnish competitor brand with four (4) times greater fluoride uptake into lesioned enamel and three (3) times greater fluoride uptake into sound enamel.(1,2)

The new formulation provides a smooth, even and quick application, and dries to a natural enamel color. The new formula contains Xylitol and with great flavors, it’s a wonderful choice for your fluoride varnish patients. It is indicated for both children and adults, and contains 22,600 ppm fluoride which has been shown to provide effective dentin hypersensitivity relief.(3,4,5) “The new formula of PreviDent® Varnish offers a substantial advantage over the leading fluoride varnish,” remarked Dr. Barbara Shearer, BDS, MDS, PhD, Director of Scientific Affairs, Colgate Oral Pharmaceuticals. “Our optimized in-office fluoride treatment formula provides significant fluoride uptake while being aesthetically pleasing. These attractive features combined with a great taste make PreviDent® Varnish a pleasure for both the dental professional and the patient.”(6) PreviDent® Varnish is currently available in two great tasting flavors (Mint & Raspberry) and is conveniently packaged in ready-to-use unit doses (0.4mL) with disposable brushes. For more information, please visit the website, or contact the media representative.(7,8)

References
* Versus Original Colgate® PreviDent®Varnish
1. Data on file; Colgate-Palmolive 2012.
2. Compared to original Colgate® PreviDent® Fluoride Varnish in lesioned enamel, ** Versus 3M™ Vanish™ Varnish.
3. Gaffar A. Treating hypersensitivity with fluoride varnishes. Compend Contin Dent Educ 1998; 19:1089-97.
4. Clark DC, Hanley JA, Geoghegan S, Vinet D. The effectiveness of a fluoride varnish and a desensitizing toothpaste in treating dentinal hypersensitivity. J Periodontal Res 1985; 20(2): 212-219.
5. Ritter AV, de L Diaz W, Miguez P, Caplan DJ, Swift EJ Jr. Treating cervical hypersensitivity with fluoride varnish: a randomized clinical study. J Am Dent Assoc 2006; 137(7): 1013-1020.
6. Press release, New York, NY (June 21, 2013).
7. www.colgateprofessional.com.
8. Erin Foster, Senior Public Relations Specialist, Lanmark360, 804 Broadway, West Long Branch, NJ 07764. P 732-389-4500 X128; F 732-389-4998; www.lanmark360.com.

Resources 1. Guideline on Fluoride Therapy American Academy of Pediatric Dentistry (AAPD). http://www.aapd.org/media/Policies_Guidelines/G_fluoridetherapy.pdf. 2. Professionally Applied Topical Fluoride. Executive Summary of Evidence-Based Clinical Recommendations. The ADA Council on Scientific Affairs. http://www.ada.org/sections/scienceAndResearch/pdfs/report_fluoride_exec.pdf. 3. Fluoride Varnish Manual for Health Professionals. http://www.scdhec.gov/health/mch/oral/docs/flour_Fluoride%20Varnish%20Manual%20for%20Health%20Providers.pdf. 4. ASTDD: Fluoride Varnish: An Evidenced Based Approach. http://www.astdd.org/docs/Sept2007FINALFlvarnishpaper.pdf. 5. Smiles for Life National Oral Health Curriculum. The American Academy of Pediatrics has endorsed the child-focused modules of the Society for Teachers of Family Medicine Smiles for Life National Oral Health Curriculum. This curriculum is designed to educate primary care clinicians in the promotion of oral health for all age groups. Course 2 discusses children’s oral health and Course 6 provides the rationale and procedures for fluoride varnish application. http://www.smilesforlifeoralhealth.org/. 6. American Academy of Pediatrics’ Protecting all Children’s Teeth Oral Health (PACT) – A Pediatric Oral Health Training Program. http://www.aap.org/oralhealth/pact/ch3_sect1.cfm. 7. Risk Assessment. The child’s probability of being at risk for dental decay is determined using the AAP Fluoride Risk Assessment Tool. Developed by the American Academy of Pediatrics (AAP) and tested in pediatric practices, the Oral Health Risk Assessment Tool is easy to incorporate into your practice. Here is the link to a tutorial to help you understand how best to use the tool as well as the various risk factors, protective factors, and clinical findings. www.aap.org/oralhealth/RiskAssessmentTool.html.