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Philips Sonicare launches the DiamondClean Black Edition

Nov. 15, 2013
The DiamondClean Black Edition power toothbrush helps take sonic tooth brushing to another level. Maria Perno Goldie, RDH, MS, provides information about the toothbrush, which has five tailored modes that allow users to modify brushing according to their needs.
Philips introduced a sleek, sexy, DiamondClean Black Edition, Sonicare power toothbrush, which comes with the unique glass that charges the toothbrush.(1) The first black toothbrush in the range will take sonic tooth brushing to its most stylish and sophisticated level yet. The Philips Sonicare DiamondClean Black Edition is clinically proven to remove up to 100% of plaque from hard-to-reach places and to improve gum health in only two weeks.(2) It is also clinically proven to whiten teeth in one week, and its gentle technology actually protects against abrasion and gum recession to help reduce sensitivity.(3)
The brush is able to deliver a unique whole mouth clean due to to its five tailored brush modes that allow users to modify their brushing according to their needs, as well as their oral health care professional’s advice. The brush modes range from: • Clean – the standard mode for a whole mouth clean • White – removes surface stains to whiten teeth • Polish – brightens and polishes teeth to bring out their natural brilliance • Gum Care – gently stimulates and massages gums • Sensitive – an extra-gentle mode for sensitive teeth The Philips Sonicare DiamondClean Black’s brush heads have a diamond-cut tuft formation to provide users with a more efficient brushing experience. The uniquely designed diamond bristle heads have 44% more bristles than Philips’ standard sized ProResults brush heads, providing users with both superior plaque removal and whiter teeth. The heads come in two sizes, Standard and Compact (for focused cleaning in areas of special need, for orthodontic patients and for those with smaller mouths). When travelling or on the go, Philips Sonicare DiamondClean Black Edition users can keep their brush fully charged using a revolutionary USB travel case which can be plugged into a laptop computer. However, as the brush holds three weeks charge, only the most seasoned traveler need avail themselves of this technologically advanced feature. A wall outlet can also be used! DiamondClean Black’s chrome base also features a unique charging glass, as well as the latest in conduction technology to charge the toothbrush as it rests in the glass, making it stylish enough to display in the most fashion-forward bathroom.
DiamondClean Black’s power handle has a ceramic finish and a chrome accent ring that highlights the elegant neck of the brush. The technology in the handle is hidden so that the sleek matt black finish of the brush is uncluttered by electronic visual displays. Only when the simple on button is pressed are the brushing modes illuminated to reveal the array of options. These are then simply selected by scrolling down using a one button action. For more information about the Philips Sonicare DiamondClean Black Edition visit the Sonicare website.(4)
At the ADA meeting in New Orleans, Editorial Director Maria Perno Goldie, RDH, MS, at the Philips Sonicare booth
Sonicare and Zoom have partnered with bright-smiled Maria Menounos, host of EXTRA-TV, New York Times best-selling author, and producer.(5) Visit the Philips Sonicare Facebook page!!(6)References 1. 2. Putt M, Milleman J, DeLaurenti M, Schmitt P. Plaque removal efficacy of two novel Philips Sonicare DiamondClean brush heads. Data on file, 2010. 3. Colgan P, DeLaurenti M, Johnson M, Jenkins W, Strate J. Evaluation of stain removal by Philips Sonicare DiamondClean power toothbrush and manual toothbrushes. Data on file, 2010. 4. 5. 6.

Maria Perno Goldie, RDH, MS

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