Practice Marketing and Patient Communications

May 7, 2012
Dr. Rhonda Savage and Diana P. Friedmann examine the different operational and financial ROI models in the online world.

A 2011 study revealed 139 million consumers used the Internet on a monthly basis to seek health-care information. What started as the World Wide Web and simple advertorial websites has now evolved into a complex platform for communicating, learning, and transacting business online.

Dr. Rhonda Savage and Diana Pl Friedman discuss practice marketing and patient communications platforms in the digital age of dentistry in this white paper. To read the paper, please click here.