BriteSmile, Inc. has announced that radio news commentator Paul Harvey is scheduled to begin providing on-air testimonials about the benefits of the teeth-whitening procedure on Nov. 1.
He joins a growing list of radio personalities currently endorsing the product on radio stations throughout the country.
�We are thrilled to be working with Paul Harvey,� said Mike Whan, BriteSmile�s president of worldwide marketing. �His credibility and the loyalty he has with his listeners and fans will contribute greatly to expanding BriteSmile�s reach nationwide.�
The BriteSmile testimonials will air during the regular Paul Harvey news program and the well-known �Rest of the Story� broadcasts. Paul Harvey�s news commentary air on more than 1,100 radio affiliates on the ABC Radio Network and reaches more than 27 million listeners annually.
�I pride myself in telling stories about special people and special products. With BriteSmile, I have found both � an incredible story of people and a scientific breakthrough in technology,� Harvey said. �From BriteSmile inventors to BriteSmile dentists to BriteSmile patients, America is being introduced to a completely new way to enhance both their appearance and their self-esteem.