BriteSmile Selects Oral-B As Its Exclusive Supplier Of Power Toothbrushes.

Jan. 28, 2004
ProfessionalCare 7000 series power toothbrush provides oscillation speeds of 8,800 per minute, yet is as gentle as a soft, manual toothbrush.

BriteSmile, Inc, the world's leading provider of professionally applied teeth whitening technology, announced today that they have entered a partnership with Oral-B Laboratories to designate Oral-B's latest product innovation, the ProfessionalCare 7850 DLX, as the exclusive power toothbrush for BriteSmile.

BriteSmile chose the Oral-B ProfessionalCare 7850 unit because independent research definitively confirms that power technology � especially technology featuring rotational oscillation action � is more effective in removing plaque and reducing stains than other types of power toothbrushes.

The Oral-B ProfessionalCare 7850 is Oral-B's flagship power toothbrush model and features the fastest pulsating action available � 40,000 pulsations per minute � and provides an oscillation speed of 8,800 oscillations per minute. As part of Oral-B's ProfessionalCare 7000 Series, the ProfessionalCare 7850 DLX offers a Professional Timer which signals every 30 seconds, letting users know when it's time to brush a new quadrant of the mouth, ensuring not only that the user brushes for a full two minutes, but that all quadrants have been brushed effectively.

Clinical studies confirm that Oral-B ProfessionalCare 7000 Series outperforms the other leading rechargeable power toothbrushes in the key areas of plaque removal, gingivitis reduction and the reduction of gingival bleeding. In addition, it has been proven to be as gentle on teeth and gums as a soft manual toothbrush. The ProfessionalCare 7000 Series even features a pressure sensor that stops the brush's pulsations when the user is pressing too hard.

Additional features of Oral-B ProfessionalCare 7000 Series include two brushing speeds, Indicator® Bristles that fade to signal when it is time to replace the toothbrush, an ergonomic handle with non-slip front and back control grips for improved comfort and maneuverability, and a Full Charge Indicator to alert the consumer when the brush is fully charged. When fully charged, the brush can be used for up to 12 days.