To help ensure Fathers' Day 2013 is one to remember, Oral-B showcases their smiles in front of the camera. Watch a tribute video at PowerofDad.com, created by Oral-B, that draws from real-life footage. At the end of the video, get a $7 coupon for any Oral-B electric toothbrush purchase, and join the conversation on Twitter.
“This year, it is dad’s turn in the spotlight, and while he’s there, we want to help give him a great smile--one that reflects the love that shines bright for his family,” said Rishi Dhingra, marketing director, Procter and Gamble.
“For the tribute video, we combed through thousands of YouTube clips that captured the pure and authentic moments spontaneously captured by father and child. It didn’t need a script, it didn’t need a director; and it’s turned out to be an amazing testament to the power of dad’s smile.”
In honor of the occasion, Oral-B will make a $25,000 donation to March of Dimes, a nonprofit organization for pregnancy and baby health, dedicated to helping babies get a healthy start in life.
“When it comes to healthy and happy babies, dads play an important, unique role in their lives--at birth and beyond,” said Candace Woods, director of national strategic alliances and cause marketing for March of Dimes. “We’re excited to partner with Oral-B this Fathers' Day to celebrate father figures everywhere.”
Cannon will lend a familiar face to the partnership, speaking with new dads at an upcoming event in Los Angeles.
“I am so thrilled to be partnering with Oral-B and March of Dimes,” said Cannon. “Becoming a dad has been my greatest achievement in life. I would like to thank the March of Dimes for being there for families when they have needed it most.”
For Fathers' Day, help support Oral-B’s mission by giving dad the gift of power to preserve his smile with the new Oral-B Deep Sweep TRIACTION toothbrush. The brush combines the familiar brushing motion of a manual brush with the comprehensive power of advanced triple zone cleaning action, to cover more surface area, and remove up to 100% more plaque versus a regular manual toothbrush.
The Deep Sweep TRIACTION power toothbrush is available in multiple models, including the Professional Series Deep Sweep TRIACTION 1000 and Professional Series Deep Sweep + Smart Guide TRIACTION 5000. The toothbrush offers consumers a choice of price points and features that suit their needs.
Oral-B Professional Series Deep Sweep TRIACTION is available at department, retail, and specialty stores nationwide at suggested retail prices ranging from $64.99 to $159.99. Deep Sweep brush head refills will also be available for purchase and are compatible with all Professional Series brush handles.
For more information, visit OralB.com.
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