New ultrasound toothbrush

Feb. 23, 2007
Company claims product can remove up to 95% of plaque from hard to reach places in one minute.

Consumers concerned about oral health now have a new weapon against plaque as Ultreo, Inc. today announced the launch of a revolutionary power toothbrush that combines ultrasound waveguide technology with precisely tuned sonic bristle action for a deep, long-lasting feeling of clean.

Ultreo's proprietary technology uses ultrasound energy to transform bubbles in your mouth into pulsating bubbles that can remove plaque bacteria. Clinical studies prove that Ultreo can remove up to 95 percent of plaque from hard-to-reach areas in the first minute of brushing. While Ultreo, Inc. recommends that you still brush for a full 2 minutes, these results should be excellent news for people who are in hurry to get out of the house in the morning!

"The combined effect of ultrasound waveguide technology and precisely tuned sonic bristle action takes power brushing to new heights," said Dr. Christopher McInnes, principal scientist for Ultreo. "During a recent survey of users, nine out of ten people who used Ultreo thought their teeth felt smooth and clean after brushing and seven out of ten said they preferred Ultreo to the power toothbrush they were currently using."

Ultreo is clinically proven to remove stains for naturally whiter teeth in just 14 days, as well as reduce gingivitis in just 30 days. It is also proven to be safe and gentle for everyday use on gums, natural tooth surfaces and dental work. And in a recent case study conducted at two separate dental offices, Ultreo was shown to reduce periodontal pocket depths by an average of 21%.

The team behind Ultreo is no stranger to the art of polishing your pearly whites because many of them were instrumental in the success of the Sonicare® toothbrush including the President and CEO of Ultreo, Inc., Jack Gallagher, who is the former president of Optiva Corporation (developers of the Sonicare toothbrush). The revolutionary idea and proof of concept of the Ultreo originated at the University of Washington, in an unusual interdisciplinary collaboration between the Applied Physics Laboratory and the Departments of Neurological Surgery and Pediatric Dentistry.

"Consumers understand what sonic technology can do — now they can enjoy the exceptional benefits that result when ultrasound and sonic technology are combined" said Jack Gallagher. "Ultreo marks a major innovation in power toothbrush technology, the biggest we've seen in this category in 15 years."

Ultreo will first be available through dental professionals and online at beginning February 23, followed by availability at select retail locations later in the year. Ultreo's suggested retail price is $149.

Ultreo is the most innovative power toothbrush on the market providing customers with the most advanced technology available for maintaining their oral health on a daily basis at home. Ultreo is a scientifically based product developed at the University of Washington in association with former executives, scientists and engineers of Optiva Corporation, the developers of the Sonicare toothbrush. Ultreo, Inc. has seven patents pending and has been awarded three research grants from the Washington Technology Center and two research grants from the National Institutes of Health.

Ultreo is headquartered in Redmond, Wash. Please visit or call 1-877-485-8736 for more information.