Motion picture launch

May 22, 2012
American Academy of Pediatric Dentistry among charter organizations to partner with Motion Picture Licensing Corporation.

LOS ANGELES, California--The Motion Picture Licensing Corporation, an independent copyright licensing agency, has introduced an Umbrella License for Pediatric Dentists.

The American Academy of Pediatric Dentistry is among the first to partner with MPLC for the purpose of offering the license to its members, allowing dentists to show movies and other children’s programming in a copyright compliant manner. Through the agreement, AAPD members can obtain the Umbrella License at a discounted rate.

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The license provides dentists the performance rights to show movies, popular children’s programs, educational documentaries, and other audiovisual content for entertainment purposes in patient waiting rooms and exam rooms.

Movies can be shown from more than 425 Hollywood studios, independent, special interest, children-related, and foreign producers. Once a license is secured, pediatric dentist office administrators can rent or purchase movies and play them without any further reporting.

According to the U.S. Copyright Act, Title 17 of the United States Code, copyrighted motion pictures and other programs that are available for rental or purchase in any legal format, are intended for personal, private, and home use only.

Exhibitions outside of the home, such as within a medical office, require a public performance license. Regardless of whether or not an admission fee is charged, this legal requirement applies equally to for-profit and not-for-profit organizations.

“Children are sometimes apprehensive when going to see the dentist, and seeing a familiar face on the screen can sometimes help soothe a child’s emotions and alleviate stress,” said Sal Laudicina, president of the MPLC Licensing Division.

“We designed our Umbrella License as a convenient and comprehensive copyright compliance solution to provide a wide array of program possibilities for pediatric dentists. AAPD members now have the peace of mind to show the type of movies and programming children know and love, in accordance with federal law. We are happy to have forged a relationship with the AAPD and look forward to making it possible for its members to provide their patients with fun entertainment to look forward to at their next visit.”

Added Dr. John S. Rutkauskas, chief executive officer of the AAPD: “The AAPD is pleased to partner with the MPLC so that our members can conveniently obtain a discounted copyright license and have the option of entertaining their patients with child-friendly video entertainment.”

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