Supersmile Fluoride Free Es

Supersmile debuts two new products

Feb. 7, 2014
A fluoride-free whitening toothpaste and collection of toothbrushes are introduced.

Supersmile has launched two new products for oral care experience.

The new products are Supersmile Fluoride-Free Whitening Toothpaste and the SupersmileCrystal Collection Tootbrushes.

Invented by Dr. Irwin Smigel, this toothpaste is a choice for those past the cavity-prone age who wish to exclude fluoride from their oral care routine. Free of parabens, Supersmile Fluoride Free Toothpaste is an addition to a health-conscious, additive-free lifestyle. Formulated with CALPROX, a proprietary form of calcium peroxide, it dissolves the protein pellicle on teeth to which stains, plaque, and bacteria adhere. Stains are brushed away, leaving teeth smoother and whiter

The new Crystal Collection Toothbrush features a slim, lengthened Lucite handle, ergonomically shaped with a series of indentations to guide hand-positioning to the ADA-recommended 45˚ brushing angle, as well as five tufted rows of soft, rounded nylon bristles. These elements of design help yield a soft, thorough brushing experience.

Gently massaging the gums and cleaning teeth, the collection reaches delicately beneath the gum-line where plaque accumulates and causes decay. A flat bottom also enables each brush to stand upright for hygienic drying. The toothgrush is available in five colors orange sunstone, white coral, pink diamond, green peridot, and blue lapis.

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