Phillips introduces Sonicare For Kids

May 22, 2009
Product is the first Sonicare power toothbrush for pediatric patients.

STAMFORD, Connecticut--Dental professionals and parents share a common goal of ensuring that children develop effective brushing habits for a lifetime of good oral health.

To help meet this goal, Philips Sonicare has launched Sonicare For Kids--the first Sonicare power toothbrush for pediatric patients. Sonicare For Kids is specifically designed for parents to teach children to brush effectively and then transition them to independent brushing.

"We understand that dental professionals are looking for ways to empower parents to instill effective brushing habits in their children for superior results in at-home care," said Noel Paschke, senior manager, professional education, Philips Sonicare.

"In developing the Philips Sonicare For Kids, we combined our patented sonic technology with gentle, kid-friendly features to create a unique toothbrush that delivers superior efficacy for pediatric patients at every brushing phase."

Sonicare For Kids supports pediatric patients ages four to 10 through the brushing phase. The ergonomic handle fits in a child's hand and includes two gripping locations so kids can brush with an adult during training and then transition to independent brushing when they are ready. Brush heads are available in two sizes to help accommodate the child's oral development.

To provide a gentle, yet effective clean, Sonicare For Kids has two power modes that are 60 and 40 percent less powerful than Sonicare FlexCare. Sonicare For Kids is clinically proven to remove more plaque than Oral-B Stages '3' and '4' in children ages four to 10, and is proven to be safe and gentle on teeth and gums.

An innovative KidTimer function helps pediatric patients reach the recommended two-minute brushing time by progressively increasing the brushing duration over the course of 90 days.

The musical tones of the KidPacer technology indicate when it is time to move to another quadrant of the mouth to help ensure a thorough, full-mouth clean. In clinical studies, children ages seven to 10 brushed significantly longer with Sonicare For Kids than with the Oral-B Stages® '4' manual toothbrush and demonstrated significantly better brushing performance than with a Crest Spinbrush children's battery toothbrush.

Some 91 percent of dental professional parents surveyed preferred Sonicare For Kids for use as their children's primary toothbrush.

The suggested retail price for Philips Sonicare for Kids is $69.99, and it is scheduled to be available to consumers in September.

For more location information, visit Philips Sonicare.

To read more about Philips Sonicare, go to Philips Sonicare.

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