By Glenn Lombardi
Your Web site is a reflection of your practice and is accessible to patients 24/7. Patients look for what makes you and your practice unique and special. That’s why, to be effective, your Web site needs to have the following:
Must-have #1 — Personalized photos and content about your doctors, other professionals on your team, and your philosophies.
Must-have #2 — Before-and-after photos for different treatments.
Must-have #3 —Up-to-date administrative information such as hours, content information, maps, directions, and similar items. You can even include new patient forms.
Must-have #4 — Simple navigation so that patients can quickly find the information they want.
Must-have #5 — Educational resources that support case acceptance.