MATTHEW NEWMAN is the Director of Sales Operations, Marketing and Public Relations for CAD-Ray North America. a distributor of practical CAD/CAM solutions, and home of the Medit intraoral scanner. A 20-plus year veteran of operational management, he has spent his career in the fields of dental B2B, operations management, and hospitality. Newman writes articles about operational management, office synergy, startups, and a variety of other topics. He can be reached through direct message on LinkedIn.