The news broke this week that Aspen Dental Management will be acquiring ClearChoice Management Services by the end of the year. It’s arguably some of the biggest news in the dental service organization world in 2020. Sun Capital Partners acquired ClearChoice in 2017 when it operated 39 implant centers and grew it to more than 60 over the past three years. ClearChoice is purported to have an annual growth rate of 20%, so it certainly seems like a strong investment for Aspen. But aside from just adding a book of business to their portfolio, what other advantages could this present for Aspen?
If you were Bob Fontana, Aspen CEO, how would you leverage this situation? What new workflows would you want to create? Do you think Aspen practices should refer their implant work to ClearChoice or would you have them operate independently? Would you keep the brands separate or do you see marketing opportunities in cobranding?
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Cheers,
Chris
Chris Salierno, DDS, is the chief editor of Dental Economics and the editorial director of the Principles of Practice Management and Group Practice and DSO Digest e-newsletters. He is also a contributing author for DentistryIQ and Perio-Implant Advisory. He lectures and writes about practice management and clinical dentistry. Additional content is available on his blog for dentists at thecuriousdentist.com. Dr. Salierno maintains a private general practice in Melville, New York. You may contact him by e-mail at [email protected].
