Primary Wave Media

Aug. 10, 2011
Company signs first three licensed markets fo  new 1-800-SMILE-411 program.

NEW YORK, New York--Primary Wave Media, a provider of vanity phone number marketing services, has announced the signing of three licensed markets for its new 1-800-SMILE-411 marketing program.

Dental practices in Illinois, Florida, and Texas can leverage the 1-800-SMILE-411 property to increase direct-to-consumer response and create actionable opportunities to grow their businesses. These practices join a list of business owners across the country that are taking advantage of Primary Wave Media's vanity toll-free number packages.

"We are excited about the response by dentists to 1-800-SMILE-411, and we know it will continue to develop as a key marketing tool for our licensees," said Paul Faust, vice president of business development at Primary Wave Media.

"Whether used in print, TV, radio, billboards, on promotional items, on websites or even just as a simple referral tool, a number such as 1-800-SMILE-411 has consistently shown to increase response rates. It's pretty simple. The easier dentists make it to remember their practice and how to reach them ... the better. If potential clients are forced to look up a number in the phone book or on the Web, they are exposed to ads from the competition," he added.

"Studies show that once online, potential clients will browse through competitor sites even if they came online to find your company. The quicker you can get a potential client on the phone, the quicker you can work to make them a client of your practice. A vanity toll-free number also makes it easier for friends, past clients, and other sources to refer you to their contacts."

North American dental imaging tour begins

Primary Wave's 1-800-SMILE-411 marketing package provides individual practices with use of the 1-800-SMILE-411 phone number by territory, custom call routing, and call reporting.

In addition, the package includes a premier listing on the web site.

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