Sunstar challenges consumers

Nov. 3, 2011
Company wants consumers to address diabetes, dental health, and diet connection.

CHICAGO, Illinois--In honor of National Diabetes Awareness Month, oral health-care company Sunstar Americans, manufacturer of GUM branded oral care products, has partnered with celebrity nutritionist, author, and motivational speaker Robert Ferguson to create The GUMline to Waistline Challenge.

The GUMline to Waistline Challenge is an eight-week initiative focusing on the correlation between oral health and diabetes management.

Starting Nov. 1, 2011, registered participants will be provided with the information and tools needed to improve their oral health, reduce fat, and embrace a healthier lifestyle.

Participants will receive step-by-step instructions on establishing and achieving realistic weight loss goals, a Diet Free Life Workbook and Journal, daily nutrition and exercise tips, and optional additional support by SMS and email.

"For everyone, the link between oral health and overall health is important to consider, but this relationship is particularly crucial when patients are at high risk for diabetes," said Dan Descary, managing director of Sunstar Americas.

"The GUMline to Waistline Challenge is an opportunity for patients to learn about this link while challenging themselves to adopt changes and new habits that can help manage or prevent the onset of diabetes."

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Registration is open to individuals, groups, and families. To register, log on to and become a member using the discount code, GUM, or call (805) 642-8440. The outcome? Better oral health.

Participants in the GUMline to Waistline Challenge, as well as other interested parties are encouraged to listen and participate in weekly radio webinars hosted online at

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