The move – part of an in-house rebranding effort initiated in 2013 with the introduction of the new SML logo -- is the hands-on manifestation of the company’s drive toward increased message clarity, client connection and service satisfaction.
“We began in this industry with the commitment to offering more than just a laboratory service to dentists,” affirms SML CEO Dr. Rob Veis, “And with SMLGlobal.com, we continue to deliver on that promise. SMLGlobal.com clearly defines the SML vision.“
As VP of Marketing and Sales Scott Veis explains, “SMLGlobal.com is a fresher, faster, far more satisfying online experience. It’s our virtual store, and perhaps more significantly, a vast repository of quick-access information on all things dental and orthodontic. The website serves the fourfold purpose of 1) educating the dental professional as to the function, clinical application, and treatment modalities of more than 500 available made-to-order dental appliances 2) providing digital solutions and expert diagnostic recommendations for dental professionals at all levels of expertise and 3) facilitating the order, delivery and tracking of the product or appliance that gets the job done.”
“We’re a family business,” Dr. Veis continues, “still a family business, but moving ever forward. We want both our potential and current customers to share our familial pride of ownership, appreciate our commitment to offering innovative appliance therapy solutions, embrace that which empowers, differentiates and distinguishes our brand in a rapidly expanding global marketplace. We are SML -- and we're very excited about www.SMLGlobal.com."