SiteSpect selected

Jan. 10, 2012
Company to use nonintrusive multivariate testing and behavioral targeting.

BOSTON, Massachusetts--SiteSpect, a provider of nonintrusive optimization solutions, has announced that 1-800-DENTIST has selected SiteSpect as its multivariate testing and behavioral targeting platform.

Used by more than 6.5 million people every year, 1-800-Dentist serves all 50 states and has been consistently ranked as one of the nation’s top brands. The company plans to leverage SiteSpect’s multivariate testing and behavioral targeting to provide deep statistical data on its web site in order to provide customers with a better site experience and increase conversions.

“1-800-DENTIST has been helping people find the right dentist since 1986,” said Michael Turner, president of 1-800-DENTIST, a dental-patient matching service in the United States.

"In recent years, we’ve greatly expanded our online presence to match how today’s consumer wants to interact with us. That’s why we turned to SiteSpect. Their record of success in helping increase the effectiveness of B2C websites through rigorous testing and improvement programs is impressive. The fact that SiteSpect offers a unique, nonintrusive approach to testing was an important factor in our decision.”

With SiteSpect's approach to multivariate testing, companies can quickly and easily determine what content will have the greatest impact on visitors' behavior. SiteSpect optimizes a site's effectiveness by testing everything from forms to landing pages, layouts, variations of copy, different offers, photos, navigation elements, links and buttons, as well as various creative approaches and conversion funnels.

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What’s unique about SiteSpect is that no changes are made to the actual website that is being tested. Unlike the alternatives, SiteSpect does not require any changes to the HTML or programming code that drives a website. This approach eliminates the need for ongoing IT or web design involvement before, during, and after running tests — allowing clients such as 1-800-Dentist to focus on achieving website optimization goals while saving precious time and resources.

“We’re finding more and more that clients want to simplify and speed up the process of web optimization,” said Eric J. Hansen, founder and CEO of SiteSpect.

“Eliminating the need to change the HTML and programming code in order to run tests not only simplifies the process so marketers can create, run, and analyze their own tests, but also saves IT resources. We’re excited about working with such a well-known brand as 1-800-DENTIST and helping them to reach their site optimization goals.”

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