Midmark promotion

VERSAILLES, Ohio--Midmark Corporation has announced launch of a dental sterilizer promotion called Beyond Sterilization.The promotion order period began April 1, 2012, and runs through June 30, 2012. Dentists and dental facilities that purchase eligible Midmark sterilizers--including the Midmark M9 and M11 UltraClave Automatic Sterilizers and the Midmark M3 UltraFast Automatic Sterilizer--during the promotion will receive a rebate ranging from $300 to $900. There is also an additional rebate offer with the donation of an old sterilizer to Direct Relief International.Midmark has taken its customer experience to the next level for this promotion by offering an Intro Level Marketing Kit, valued at $2,000, as an incentive for the purchase of select sterilizers. “Twenty years ago, marketing was rarely considered by the dental practice, but today it is one of the hottest topics," said Jim Aycock, director of marketing and business development. "Marketing a practice allows dentists to engage existing patients, educate their referral base and develop the brand of the practice.” Related information, click here.The marketing kit contains: • Social media guidebook that includes instructions on how to set up and maintain social media channels to promote the practice and share its investment with patients• Sample Facebook posts and tweets that patients and colleagues will want to read • Promotional email signature templates• Letterhead templates with sample body text that offices can use to communicate with patients about recent investments• Scripted on-hold messages that relay news while patients are waiting on the line• A contemporary, stylish wall display that helps convey office pride and commitment to patientsMidmark sterilizers are designed to deliver consistent, sound instrument processing, speed for quicker processing cycles, and reliability. Employing an effective instrument processing routine helps promote a higher level of confidence in instrumentation and the health care that is delivered while promoting a safer work environment. Important dates include:* Promotion order period: April 1 to June 30, 2012* Last date to take shipment of products: July 15, 2012* Incentive fulfillment is processed on-line. All claims must be submitted by Aug. 15, 2012For information about the promotion, visit midmark.com/beyondsterilization. For additional information, call (800) MIDMARK or visit midmark.com.To comment on this topic, go to community.pennwelldentalgroup.com/.