August Proofs Note from the Editor

As I prepared the August Proofs e-newsletter, I spent some time going back through the first seven e-newsletters of 2010 to see what types of articles you like to read … and which ones went into Internet purgatory. What I found is that you love to read about the gray market, new product developments, and anything related to People & Places. With those thoughts in mind, I’m certainly trying to tailor editorial to match your wants and desires. Look for more articles on those subjects as we head toward 2011 (that’s a strange thought, isn’t it?).

Of course, I always want to know what types of articles (whether it’s for the print edition of Proofs or the monthly e-newsletter) will help you succeed in your business. If you have any suggestions, feel free to drop me a line at [email protected].

Also, please take a moment to fill out our 10-question survey that will be the focus of our November print issue of Proofs. It should take less than five minutes to complete, and I would truly appreciate your input. You can reach the survey by clicking here.

And, while you're clicking ... I'd love to have you "like" Proofs on Facebook. If you're on Facebook, please take a moment to click here and give the thumbs up to Proofs.

For me, the first week of August was spent in Orlando at PennWell’s RDH Under One Roof conference, a meeting that’s all about the dental hygienist. Again this year, it was amazing to see so many passionate professionals in one place (between 850 and 900 attended the three-day meeting). As I wandered the exhibit hall, I was reminded how important the hygienists and assistants are to the success of the dental practice and the sales rep. So often the focus of an office visit or new product demonstration falls on the dentist, yet it is the dental team that can make or break a good, profitable relationship.

As we gear up for the fall meeting season (and another trip to Orlando), don’t forget the value of the dental team when you’re making your plans for the rest of 2010 and beyond. In days like these when everyone is looking for an edge over the competition, maybe the “edge” is right there in the practice, just waiting to be acknowledged.

Read on, this is your e-newsletter…