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Nordquist joins CAO Group

June 30, 2010
Nordquist appointed vice president of marketing and sales for company's dental division.
WEST JORDAN, Utah--The CAO Group, a Utah-based developer and manufacturer of products for dental, medical, and veterinarian professionals, has appointed Robert Nordquist as vice president of marketing and sales for the company's dental division. Nordquist is an experienced dental industry professional with a record of introducing new products and technology to the dental profession and building marketing and sales programs. CAO Group was founded in 2000, and has focused on OEM sales of its LED curing light technology and soft-tissue lasers. According to Densen Cao, PhD., founder and CEO of CAO Group, “Over the last decade, we have built a strong and proven technology base and wonderful partnerships with some of dentistry’s leading companies. During the last several years, we have assembled a strong team of materials scientists who have been charged with the responsibility for developing products that deliver superior performance and more efficient use for dental professionals and their patients. We now need to build a customer-focused team who can bring these products to the profession. I have known Bob for 10 years, and believe he has the right combination of experience, dental market expertise, and customer orientation to launch our CAO branded products.” Nordquist will be responsible for developing and implementing CAO’s dental marketing plan, building a marketing and customer support team at its West Jordan headquarters, assembling a professional field sales organization, and introducing the company’s products in 2010.“CAO is a truly unique opportunity,” said Nordquist, “ ... a strong company with a history of success in dentistry who has invested the time and resources necessary to develop a remarkable range of products that provide dentists, dental hygienists, and assistants real benefits in patient treatment. Within these products are two platform technologies that are game-changers in improving oral health.” In the next several months, CAO Group plans to finalize a distribution approach to the market, develop tools that enable easy adoption of its products by dental professionals, and build a team of internal and field customer care professionals who understand dentistry and the dental practice. Additionally, the company intends to expand its OEM programs, products and customer support.For more information, go to read more about dental products, go to dental products.To comment on this topic, go to