Pennwell web 200 200

CDA hires communications director

April 23, 2010
Long-time capital reporter, anchor joins California Dental Association after 26-year television news career.
SACRAMENTO, California--The California Dental Association has hired award-winning broadcast journalist Alicia Malaby as director of communications.The organization opted for a veteran media professional to help CDA convey its message to members and the public. Malaby, who worked as a reporter and anchor at KXTV-News 10, will oversee and coordinate internal and external communications for CDA and will supervise its various publications. She will also be the lead contact for news organizations, including trade publications, and will play a key role in developing CDA’s communications goals. CDA Chief Administrative Officer Cathy Mudge said Malaby was selected from among more than 100 applicants because of her impressive media background and strong command of skills that are vital to the communications job. “We are delighted to have someone of Alicia’s caliber coming on board to lead our communications effort,” Mudge said. “We have no doubt that her extensive contacts in the communications industry and her media experience will be a great asset for our association.” Malaby said she eagerly anticipatesg the career transition from the television world to a different, more multi-faceted communications environment. “CDA has a great story to tell, from the work its foundation does to provide dental care to underserved populations to its efforts to ensure all California children receive check-ups before starting kindergarten,” she said. “I look forward to finding new and exciting ways to share our story with our members and with all Californians.” The director of communications position is a new one for CDA, designed to unify the organization’s outreach efforts. In her role, Malaby will oversee communications strategy for CDA, the CDA Foundation, its insurance company and brokerage TDIC and TDIC Insurance Solutions and CDA Presents--its annual exhibitor and continuing education show. A journalism graduate of the University of Oklahoma, Malaby began her television career as a reporter for KWTV in Oklahoma City, where she specialized in city government and enterprise reporting. In 1989, she landed a job in Sacramento with KCRA-TV, Channel 3, where she began as a reporter and later worked as an anchor on the morning, noon and weekend newscasts. In 1999, Malaby jumped to KXTV-News 10. Throughout a career at that station, she served as an anchor and reporter and also produced stories for the station’s Web site.For more information, go to read more about the CDA, go to comment on this topic, go to