Content Dam Diq En Articles Apex360 2015 10 October Data Bite Follow The Trend In Elective Treatment Leftcolumn Article Thumbnailimage File

October Data Bite: Dental practices should follow the trend in elective treatment

Oct. 15, 2015
Elective treatment has grown to an average of 28.5% of total dental practice production. Here's why practices need to take advantage of the trend.

Editor's note: This article first appeared in the Apex360 e-newsletter. Receive your free subscription here.

According to the2015 Dental Economics / Levin Group Annual Practice Survey:

Elective treatment now accounts for an average of 28.5% of total production.

That’s an 8% increase over the figure reported by dentists last year.

As the number of new patients in the market declines, dentists need to do more with what they already have, i.e., current patients.

You can increase per-patient production significantly by doing the following:

- Performing a wide range of elective services

- Educating patients about what’s available

- Offering convenient payment options, including outside financing

The upcoming holidays present a perfect opportunity for encouraging patients to improve their smiles with cosmetic treatment. Many of them will want to look their best at family gatherings and other holiday celebrations.

To increase cosmetic and other elective production at your practice:

- Put up posters where patients can see them

- Mention appropriate services to patients visiting the practice

- Include promotional messages in routine print and digital communications with patients

- Get the word out on your practice website and in social media.


GP Seminar Savings: Save $100 when you register 30 days in advance for Dr. Levin’s all-new seminar, “Set Your Practice On Fire!” in Las Vegas, December 11-12. Get details and sign up here.


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