Milestone Scientific indicates Chicago Midwinter Meeting was successful

March 6, 2008
Company says that, during February, dentists purchased more units of the STA System than in any month since its introduction in 2007.

LIVINGSTON, New Jersey--Milestone Scientific Inc., a leader in advanced injection technologies, has announced that during February dentists purchased more units of the STA System than in any month since its introduction in 2007.

The STA System is a patented, computer-controlled local anesthetic delivery system for dental injections.

Bob Presutti, vice president of sales and marketing at Milestone, stated, "It is evident that the value proposition of the STA System has begun to resonate with dental professionals nationwide. We believe this is largely due to key refinements and more effective communication of our marketing messages which took effect shortly before the year end holidays, coupled with the growing number of highly satisfied STA users who are enthusiastically sharing their positive opinions of the STA System with their dental industry peers."

In response to surprisingly weak STA sales following its debut early last year, last fall Milestone initiated an in-depth review and analysis of the STA System's product positioning and messaging platform, which provides for surveying of dental practitioners and industry thought leaders.

"The data compiled from our research clearly reflected that we needed to do a much better job of clarifying to the dental community that the STA System can be used for all injections, not simply the periodontal intraligamentary injection (single tooth anesthesia)," noted Presutti.

"Our surveying confirmed that when giving injections to patients, many, if not most, dentists experience a similar level of fear, stress and discomfort as the patient undergoing the actual treatment. However, according to Marty Jablow, DMD, a dental practitioner in Woodbridge, New Jersey, 'The STA System allows me to begin every injection technique with significantly less stress for me and the patient.' As a consequence of these findings, we have applied what we learned and have begun to see meaningful and positive progress indicated in our overall market penetration efforts."

At the recent Chicago Dental Society's 143rd Midwinter Meeting, held in Chicago in late February, both Milestone and Henry Schein, Inc.--the company's distributor in the U.S. and Canada--showcased the STA System as a premier product in their respective booths.

Traffic through both companies' exhibit areas remained constant and robust and resulted in a significant number of STA Systems being sold to attendees during this three-day event. In February, dentists purchased more units of the STA System than in any other month since the product launch.

The Midwinter meeting is among the top three dental meetings in the U.S. and one of the top 10 conventions in Chicago. Each year, more than 600 exhibiting companies participate in the meeting, creating one of the largest exhibits of dental products and manufacturers in North America.

For more information on these and other Milestone products, visit the company's Web site found at Milestone Scientific Inc..

To read more about the company, go to Milestone Scientific Inc..