DALLAS--OrthoSynetics, a provider of business services to orthodontic and dental practices worldwide, announced that in the last two months of 2008, same practices contracts increased 3% and consults increased 10%.
These results happened despite the economic downturn.
The increase can be attributed, in large part, to an aggressive effort by OrthoSynetics to prepare its customers and the orthodontic community to adapt to the down economy.
As part of this effort, Chris Roussos, company president and CEO, wrote an article for Ortho Tribune, entitled, "Running a Business not Running Scared: Growing your Business in a Down Economy."
This article was published in November 2008 and drew on Roussos' more than 20 years in business to offer doctors the steps they could take to prepare for running a dental practice in a down economy.
"These numbers don't surprise me in the least because, since joining OrthoSynetics, I have seen nothing but explosive growth in my practices," said Dr. Bill Pickard of Arkansas Orthodontics. His practices and personal income have grown more than 1,000% since joining OrthoSynetics.
"Bottom line: OrthoSynetics knows how to grow your practice, and there's no one I'd rather have on my side when the going gets tough."
Added Roussos: "Growing a practice in a down economy takes hard work and dedication, but it can be done. Doctors need to: 1) Understand the brutal facts of the current situation; 2) Develop a plan and take decisive action to implement; 3) Stay focused on your business plan; and 4) Aim high and do not accept the status quo."
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