Mortenson Dental signs on with Demandforce D3 enterprise edition

Jan. 29, 2010
Some 32 Mortenson dental practice locations receive Demandforce D3.

LOUISVILLE, Kentucky and SAN FRANCISCO, California--Mortenson Dental and Demandforce have announced the deployment of Demandforce D3 to 32 Mortenson practice locations.

Mortenson Dental is a family dental practice founded in 1979 by O. Wayne Mortenson, DMD. The majority of the group's practices are located in metro Louisville, Ky.

Demandforce D3, a Web-based patient communications and reputational marketing software platform, integrates with Mortenson Dental practice management software to provide targeted communications via e-mail and text messaging.

Participating locations are now able to send branded, customized messages to help reactivate lost patients, retain existing patients, reduce the number of no-shows, measure patient satisfaction, and establish an online reputation.

Communications can be customized and sent by individual practices or across the group. With Demandforce, Mortenson can manage 32 individual office portals via a single user interface.

"With only a month into using the system, we have already noticed tremendous results," said Dr. Wayne Mortenson. "Demandforce provides the flexibility to access performance data, manage communications, and monitor our overall online reputation across all offices through one portal."

Dr. William Engilman, Mortenson's chief technology officer, added: "Communications can be customized by location and tested on a smaller scale before rolling out to the entire network. Demandforce sparked the growth of our e-mail list with its e-mail finder service, which was a huge driver in reactivating lost patients. We saw an immediate benefit just through the initial welcome communication."

According to Sam Osman, vice-president of Demandforce, "Demandforce is thrilled to add Mortenson Dental to our growing enterprise group." "Demandforce D3 is a solution that does not just serve large practices, but has proven to be of great value to small- and mid-sized practices as well."

Mortenson Dental will use Demandforce's full suite of products, including patient communications, reputational marketing, reporting and analytics. The system also allows for multiple levels of user access in order to better serve the practice and ensure consistent brand identity across the group.

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