ADA Vendor Showcase to start in January

Nov. 19, 2007
Showcase will offer product discounts, rewards, and surveys.

CHICAGO--The American Dental Association will launch the ADA Vendor Showcase, a new service for members and subscribers, allowing them to receive special dental product offerings, discounts, rewards, and survey requests via e-mail.

The new program kicks off in January 2008. Those who opt into the ADA Vendor Showcase will receive three messages each month--36 in all in 2008, never more than one per week--with various offers in products and services.

Many of the offerings are exclusive to ADA Vendor Showcase participants.

The ADA assures participants that e-mail addresses will be kept in strictest confidence and never shared with a third party, in keeping with the association's privacy policy.

Opportunity to receive information about products, services
"The ADA works with many companies offering products and services to help our members run their practices," said Dr. James B. Bramson, ADA executive director.

"Given the popularity of the annual session exhibits," he said, "we wanted to offer our members an opportunity to receive more information about products and services from our exhibitors as well as from companies that support ADA publications and other projects."

Each e-mail in the ADA Vendor Showcase will include special product offers, announcements, other special offers, and surveys that link to a manufacturer.

A typical survey would ask dentists 10 to 20 questions about product usage and purchasing habits. Dentists who completed the survey might be eligible to win free products or gift cards.

Sign up for the ADA Vendor Product Showcase
To sign up for the ADA Vendor Product Showcase, even if you have already provided the ADA with an e-mail address, contact the association at

Also, each month, members who have supplied the ADA with their e-mail addresses will receive an update on ADA activities, including forthcoming features in The Journal of the American Dental Association.

This information, provided through the ADA's Monthly Update, will include a link to information on the ADA Vendor Showcase and, in turn, links to the Web pages of participating manufacturers and suppliers.

For more information about the ADA, visit the Association's Web site at ADA.