Tuesday Tip from Pride Institute: Top 10 ways to grow your Facebook page

Nov. 19, 2013
Facebook can serve as a practice builder

By Sharyn Weiss, Consultant/Trainer

If you’re a fan of Pride Institute’s Tuesday’s Tips, and you’re interested in growing your practice, the following 10 Tips for your Facebook page (yes, I know there are tons more) are key to your success.

  1. Post a provocative sentence — Write an article on your website’s blog and post an intriguing statement from your blog. Then include a link for patients to view the blog on your Facebook page.
  2. Photos — Post photos of the team, the office’s flowers, holiday decorations, team events, and other fun events. Ask patients to write a caption underneath some of the funny pictures.
  3. Patient of the week — Choose one patient or case each week, and with their permission post their picture holding a certificate or flowers.
  4. CE update — Describe any conferences or training, including OSHA and CPR, and Pride training.
  5. Ask a question/take a poll — Post a question that readers can respond to, such as their tips to get kids to brush, the ideal amount the Tooth Fairy should leave, their favorite movie portraying a dentist, a favorite dental joke, or which celebrity has your dream smile. Use the polldaddy app to design the polls.
  6. Video — Link to a video showing brushing technique, an office tour, or a patient testimonial.
  7. Holiday celebrations — Offer specials associated with a holiday, such as bleaching specials prior to Valentine's Day.
  8. Contests/Drawings — Announce in-office and online contests and describe the prizes.
  9. Team building — Describe any team events, including humanitarian efforts. Spotlight an individual team member each month.
  10. Team member achievements — Tell team members congratulations for winning an award, graduating, having a new baby, running a race, and other achievements.

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Tuesday Tips from Pride Institute are provided weekly on their Facebook page as well as in this column in DentistryIQ. To ensure you don’t miss any of Pride Institute’s proven methods to take your practice to the next level, visit www.prideinstitute.com, and like us on Facebook!