BUENA PARK, California--Dr. Fresh, a designer and marketer of oral care products, has launched a new generation of REACH toothbrushes.
REACH Complete Care Triple Angle toothbrushes represents an upgrade to the line by introducing several distinctive features. The new products are scheduled to debut in April 2014, with a line of toothbrushes that offer new angles, heads, grips, and coverage for oral care routine.
Special features include advanced deep cleaning bristle technologies, handle designs and materials. REACH Complete Care Triple Angle toothbrushes boast a new angled neck, body and grip design, along with a patent-pending Triple Angle bristle technology that helps maximize “vertical” surface contact for superior plaque removal.
“Given the link between oral care and overall health, we are excited to provide the benefit of this technology to the U.S. and Canada, helping families upgrade their toothbrushes and live better, healthier lives,” said Renu Mevasse, director of marketing, Dr. Fresh.
“Toothbrushes need to be replaced every three months, so when that time arrives, it makes perfect sense to take oral care to the next level with REACH.”
REACH has a three-month text message reminder program that can be accessed at www.Reachtoothbrush.com/sms.
REACH Complete Care Triple Angle brushes will launch with four SKUs encompassing two different toothbrush designs, offered in single and value two packs.
The Complete Care Triple Angle Floss brush boasts 100% interdental tapered bristles forreach between teeth. It also has a firm, deep-cleaning REACH Tip with spiral bristles. The Complete Care Triple Angle Pro features multi-level diamond bristles for a total mouth clean, and a pronounced REACH Tip to help access hard-to-reach places.
In addition to the patent-pending Triple Angle (left, straight, and right) bristle technology, both brush designs feature a 13-degree angled neck and a soft thumb rest for comfort and performance.
The REACH Complete Care line of toothbrushes will retail from $3.99-$5.99 (for one count and two count, respectively). They are available at major retailers.