I especially like strategy No. 1: Be patient. Don’t get discouraged. Social media is an evolving thing. Success doesn’t happen overnight. Look at it solely as a way to strengthen relationships with your patients and commit to staying in touch with them for the long term. There you will find your success.
Vicki Cheeseman is an associate editor in Endeavor Business Media’s Dental Group. She edits for Dental Economics, RDH, DentistryIQ, and Perio-Implant Advisory. She has a BS in mathematics and a minor in computer science. Early on she traded numbers for words and has been happy ever since. Vicki began her career with Dental Economics in 1987 and has been fascinated with how much media production has changed through the years, yet editorial integrity remains the goal. In her spare time, you’ll find her curled up with a book—editor by day, reader always.
