Company completes corporate identity transition

Nov. 15, 2006
Sunstar Butler changes identity to Sunstar.

CHICAGO--Sunstar Americas, Inc. has announced the completion of its corporate identity transition from Sunstar Butler to Sunstar.

The company, founded in 1923 as John O. Butler, became part of the Sunstar family in 1988 and had changed its corporate identity to Sunstar Butler in 2003. The change to Sunstar will allow all regions of Sunstar (the Americas, Europe, Japan and Asia) to operate under a globally-unified corporate identity.

The change in corporate identity is a positive reflection of Sunstar's rapid global growth. The name change also reflects Sunstar's dramatic increase in new product innovation, said Dennis Roy, director of professional marketing for Sunstar Americas, Inc.

"Since becoming part of Sunstar, the company has introduced a significantly expanded line of innovative preventative care, hygiene supply, pain management, and clinical products. We have grown and changed, and our new corporate identity reflects our global strength and broader product offerings."

Despite, the corporate name change, Sunstar will maintain the names of its iconic product brands. "We are not changing the Butler and GUM brand names, which have a strong heritage, especially among dental professionals," explained Roy.