Sirona reaches out to hurricane victims

Sept. 1, 2005
Company offers discount to affected dental professionals, organizes donation package

Sirona Dental Systems is reaching out to help the victims of the devastating blow that was dealt to the US Gulf Coast by Hurricane Katrina. The company announced it will be offering 10 percent off of all Sirona equipment to any dentist or dental laboratory that is replacing equipment damaged in the storm. Furthermore, Sirona will organize and coordinate donations from employees and will match those donations up to an aggregate total of $10,000. The two specific causes that Sirona is collecting for are the American Red Cross disaster relief fund and a special collection to support the families of two Sirona Employees -- Dawn Roniger, Mid-South Instruments Territory Manager, and Anthony Sutton, Returns Coordinator. Sirona will also match employee donations of up to $100 per employee who wishes to support any other non-profit organization who is offering help for storm victims.

Dawn Roniger is a relatively new member of the Sirona Family, having joined the team in April, and is originally from New Orleans, La. While she has recently moved to Charlotte, her family still lives in New Orleans and she owns a home in the city. Anthony Sutton is providing refuge for family members who were evacuated from New Orleans that will likely remain in Charlotte and rebuild their lives here. Anthony will also be providing aid to family in Gulfport and a sister in Biloxi, two of the hardest hit areas.

"The American Red Cross is a tremendous contributor to the Katrina relief efforts. Sirona supports their mission and is committed to doing what we can to help in extraordinary circumstances such as these. Additionally, we want to do what we can to ease the burden on our employees who were significantly affected by the storm" said Michael Augins, President of Sirona Dental Systems, LLC. "For dental professionals who are affected by this disaster, the immediate outlay of funds to replace or refurbish a practice or laboratory following such devastation can be overwhelming. We want to help ease that burden so that all effected members of the dental community can get back on their feet and return to productivity as quickly as possible."

The hurricane relief discount applies to purchases made before December 31, 2005. Eligible dental operations should contact their local Sirona dealer to take advantage of this offer.