Chattem executive discusses development of award-winning new version of ACT
The ACT Advanced Care Plaque Guard oral rinse from Chattem Inc. was recently selected as a 2016 Product of the Year in a poll of consumers. DentistryIQ.com recently asked Liz Roques the brand manager for oral care at Chattem, some questions about the award and ACT Advanced Care Plaque Guard.
The ACT Advanced Care Plaque Guard oral rinse from Chattem Inc. was recently selected as a 2016 Product of the Year in a poll of consumers. ACT Advanced Care received top honors in the oral care category of the 40,000-consumer national representative survey conducted by TNS.
The mouthwash targets plaque and gingivitis prevention. The rinse, which is recommended by the company for daily use, is available in Clean Mint and Frosted Mint flavors. The mouthwash is available with and without alcohol. Both versions contain 0.07% CPC to help reduce plaque and control gingivitis. Visit www.actoralcare.com for more information.
Product of the Year (POY), which concluded its 29th year of consumer voting, currently operates in 42 countries. The Product of the Year category winners are chosen by 40,000 consumers in a national survey conducted by research partner TNS.
Winning products are announced in February each year and receive the right to use the Product of the Year seal in marketing communications for two years. For more information, visit www.productoftheyearusa.com.
DentistryIQ.com recently asked Liz Roques the brand manager for oral care at Chattem, some questions about the award and ACT Advanced Care Plaque Guard.
DentistryIQ: ACT has been a very popular oral care brand for many years. What led to the company’s strategy to develop the Advanced Care Plaque Guard?
Roques: Plaque is the top oral concern among adults, but ACT has historically focused on anti-cavity products. Advanced Care is ACT’s first antiplaque and antigingivitis mouthwash. It kills 99% of the bacteria that can cause plaque, gingivitis, and bad breath, helping improve oral hygiene.
DentistryIQ: Can you describe some of the innovations that you have made to this current generation of ACT?
Roques: ACT Advanced Care contains 0.07% Cetylpyridinium Chloride (CPC) to help reduce the plaque that leads to gingivitis. The formula also contains a unique three ingredient cleaning system, and 5% Xylitol, to leave your whole mouth feeling clean.
DentistryIQ: Based on your research, what is the most effective application of Advanced Care Plaque Guard as part of a home care routine?
Roques: Difficulty with brushing and poor oral hygiene compliance results in plaque build-up. Many patients do not brush for long enough or properly, and as a result do not effectively remove plaque, especially along the gumline and interproximally. Patients with plaque and gingivitis can benefit from daily rinsing with a CPC mouthwash such as ACT Advanced Care. Advanced Care should be used after the normal brushing and flossing routine. Adults and children 6 years of age and older should vigorously swish 20 mL of rinse between their teeth for 30 seconds twice a day and then spit out.
DentistryIQ: Does Chattem believe the role of oral rinses will remain a viable part of home care in the future? If so, why?
Roques: Yes. Mouthwash is a safe and effective adjunct to regular oral hygiene, including brushing and flossing.