Crest 3D White introduces Brilliance collection

Crest 3D White introduced the Crest 3D White Brilliance Collection composed of two advanced products, including Crest 3D White Brilliance Toothpaste and Crest 3D White Brilliance Boost.

Crestbrilliance

Crest 3D White introduced the Crest 3D White Brilliance Collection composed of two advanced products, including Crest 3D White Brilliance Toothpaste and Crest 3D White Brilliance Boost.

Crest 3D White Brilliance Toothpaste contains an “Illuminating Complex,” according to the company. The toothpaste is designed to give shine and luster for a brilliant smile after just one use. It utilizes micro-cleansing whiteners to polish away surface stains and reaches areas between teeth to clean with a gentle foaming action.

Designed to be used in conjunction with Crest 3D White Brilliance Toothpaste, the Crest 3D White Brilliance Boost contains three times the amount of stain lifting ingredient compared to Crest 3D White toothpastes to target surface stains from coffee, tea, wine, and smoking. Additionally, the formula utilizes a concentrated micro-polishing complex. The booster’s whitening ingredient also adheres to the tooth’s surface while releasing stains. The formula is non-fluoride and can be added to a daily routine.

“The Crest 3D White Brilliance Toothpaste and Crest 3D White Brilliance Boost mark innovative additions to the Crest 3D White collection that will provide our consumers with a smile that is dazzlingly white, brilliantly clean and amazingly fresh,” said Rishi Dhingra, marketing director at Procter & Gamble. “Crest 3D White now offers even more ways to whiten and clean.”

Last summer, the 3D White brand also announced a global partnership with two-time GRAMMY award winner, Shakira.

The new Crest 3D White Brilliance Toothpaste and Crest 3D White Brilliance Boost became available at Walmart and Target on February 1 for $5.99 each. The products can be found in drugstores, mass retailers nationwide, and on www.3DWhite.com beginning March 2014.

For more information on Crest 3D White visit www.3DWhite.com and check out www.Facebook.com/CrestWhitestrips.

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