Hello Kitty FireFly

At the press of a button, the molded Hello Kitty character on the handle lights up and flashes for one minute--the length of time dentists say is required to thoroughly brush each arch.

One of the most recognizable characters and pop culture icons, Hello Kitty sits atop the handle of a toothbrush that features Dr. Fresh's signature light-up technology.

The Hello Kitty light-up timer toothbrush is the cousin of the original FireFly. At the press of a button, the molded Hello Kitty character on the handle lights up and flashes for one minute--the length of time dentists say is required to thoroughly brush each arch. When it stops, simply press the button again and move on to the second row of teeth.

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Hurried, insufficient brushing is one of the major causes of early childhood cavities. The Hello Kitty brush encourages compliance in young children and helps develop good oral care habits for a lifetime.

The brush's soft, high-quality Dupont bristles won't cause microscopic cuts to children's delicate gums. The toothbrush is sized for a child's hands, includes a brush cover, and is for ages 3-12.

AD-accepted, the Hello Kitty Firefly toothbrush has a MSRP of $2.99-3.49.

For more information, go to www.fireflytoothbrush.com.

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